Zenith and Rolex brands have significantly contributed to watchmaking history, making them known worldwide.
Generally, people associate Zenith with precision and innovation, while Rolex is synonymous with luxury and status. With their heritage in play in how they make their watches, there’s a clear set of differences between them. These are not limited to design, technology, and materials.
Read on to gain insight into each luxury watch brand’s distinct characteristics and technical details and discover some of the most exquisite watches from their diverse collections.
Comparison Table: At a Glance
|Country of Origin
|Price Range (SGD)
|S$3,289 – S$92,036
|S$2,308 – S$332,192
• GMT-Master II
• Perpetual calendar
• Power reserve indicator
• Moon phase indicator
• GMT/dual time
• Flyback chronograph
|• Date display
• Day-date display
• GMT/dual time
• Annual calendar
• Moon phase indicator
• Timing bezel
• Yacht timer/regatta countdown
|• Ceramic Titanium
• Carbon fiber
• Silicon components
• Advanced alloys
• Gold, platinum, and other precious materials
• Cerahcrom bezel inserts
• Everose gold
• Yellow, white, and pink gold alloys
• Blue Parachrom hairspring
• Chromalight display
|• Tri-color chronograph sub-dials
• Star symbol
• Open heart dials
• Futuristic and bold design (for the Defy collection)
|• Fluted bezel
• Cyclops lens
• Mercedes hands
• Jubilee and oyster bracelets
• Gold and green brand colors
• Cerachrom bezel insert
|• Zenith El primero movement: has a high frequency of 36,000 vibrations per hour
• Made pilot watches and used by aviators like Louis Blériot
|• Introduced the first-ever waterproof Oyster watch in 1926
• First ever brand to have a date display on the dial and a function that can display two time zones at once
|• Will Ferell
• Aaron Rodgers
• Felix Baumgartner
|• Warren Buffet
• Martin Luther King
• Winston Churchill
Zenith Brand History
Zenith, a Swiss watch brand, dates back to 1865. Georges Favre-Jacot founded this in Le Locle, Switzerland. At a young age, Favre-Jacot revolutionized watchmaking by uniting all the watchmaking professions under one roof, thus creating the concept of a ‘manufacture.’
With his Zenith creation, the watches quickly became known for precision and innovation, winning numerous awards for timekeeping accuracy in the early 20th century. Notably, in 1969, Zenith achieved a major milestone by introducing the “El Primero” movement, the world’s first integrated automatic chronograph movement still renowned for its remarkable precision.
Operating at a high frequency, the El Primero could measure short times to the nearest 1/10th of a second, an unmatched feat. This groundbreaking development established Zenith’s reputation for unmatched technical prowess.
As it maintains a well-respected position in the world of luxury watches, the South China Morning Post reports that Zenith are starting to become a coveted brand. Like Rolex, Patek Philippe, and Audemars Piguet, you’d have to be on the waiting list before you get a Zenith model. This is particularly so for new releases, like the Zenith Chronomaster Sport and Defy Skyline collections, which are considered complicated watches.
Top 3 Popular Models From the Chronomaster Collection
1. El Primero Chronomaster Sport 03.3100.3600/69.M3100
This 41 mm watch features a stainless steel case crowned by a ceramic bezel. It is mainly powered by the self-winding chronograph movement, the caliber El Primero 3600, and was introduced in 2021.
2. Chronomaster Revival 95.A3818.400/51.M3818
This 2022 limited edition only includes 250 timepieces created in collaboration with the Revolution magazine. Note that this is 37 mm in watch case size and is made from titanium and sapphire with a contrasting blue dial.
3. Chronomaster El Primero Open 51.2081.400/78.C810
This model showcases an open-worked dial that reveals the El Primero movement in a 42 mm watch size enclosed by a rose-gold case.
Top 3 Popular Models From the Pilot Collection
1. Pilot Type 20 Extra Special 03.2430.3000/21.c738
This 2014 watch stands out with its large onion crown and rugged 45 mm case. Its brown leather strap exudes durability, and the design is well-contrasted by a black dial and white hour markers.
2. Pilot Type 20 Chronograph 29.2430.4069/57.C808
This model exhibits blue and bronze colors in a watch size of 45 mm. Inside is the El Primero 4069 movement, ensuring precision in the watch’s functionalities.
3. Pilot Type 20 Annual Calendar 03.2430.4054/21.C721
Merges a classical pilot’s watch design with the practicality of an annual calendar complication, this 2013 watch became a classic favorite to many. It measures 48 mm with a large, standout onion crown.
Top 3 Popular Models From the Defy Collection
1. Defy El Primero 21 95.9000.9004/78.M9000
This sophisticated watch introduced at BaselWorld in 2017 features the El Primero 9004, making this one of the few high horology watches that can measure 1/100 of a second.
2. Defy El Primero 18.9000.9004/71.R585
This specific model comes in a brown leather strap complemented by a rose gold watch case. Instantly, you’ll notice its open-worked dial, which shows the Zenith caliber El Primero 9004 movement that runs it.
3. Defy Midnight 03.9200.670/01.MI001
Specifically tailored to women, this model possesses the caliber Elite 670, making it a self-winding, reliable watch with a classic and neat appearance. Like its name, the dial resembles the beauty of a midnight sky.
Rolex Brand History
Rolex is a popular watch brand founded by Hans Wilsdorf and Alfred Davis in London, England, in 1905, according to Britannica, a leading resource of history. However, they moved their base to Geneva, Switzerland, in 1919, and that’s where they started becoming known worldwide. Initially, Rolex was named Wilsdorf and Davis, but this eventually evolved into Rolex Watch Co. Ltd.
From there, Rolex quickly distinguished itself through innovations like the first waterproof wristwatch, the “Oyster,” introduced in 1926 and the first self-winding system with a Perpetual rotor in 1931.
Due to the brand making a name for itself, people eventually came to associate Rolex watches with groundbreaking achievements in exploration, sports, and science, thanks to their durability and precision. Models like the Rolex Cosmograph Daytona, Submariner, and Datejust set high watchmaking standards and became cultural icons. For many decades, these and other collections have been highly in demand.
This causes long waiting lists due to the imbalance between demand and supply. Fortunately, Rolex introduced a resale program where you can purchase a certified pre-owned Rolex. Although Bloomberg reports that this could be an opportunity for Authorized Dealers (ADs) to resell pre-owned watches at a higher price, this remains good news for those who don’t want to wait years to get their desired Rolex watch from a particular watch collection.
Top 3 Popular Models From the Submariner Collection
1. Rolex Submariner Date 116610LN
This classic 2015 Submariner is made as the updated version of the 16610. A few of the changes it comes with are a sturdier lug design and a durable ceramic inlay.
2. Rolex Submariner “Hulk” 116610LV
3. Rolex Submariner “No Date” 114060
This Submariner ref. 114060 has a classic design without a date display. It’s also noted for its stainless steel material, contrasting the watch’s black Ceramic bezel and dial.
Top 3 Popular Models From the GMT-Master II Collection
1. Rolex GMT-Master II “Pepsi” 126710BLRO
Significantly known for its two-toned blue and red Ceramic bezel, this Pepsi Rolex watch features the new calibre 3285 enclosed in a 40mm case size.
2. Rolex GMT-Master II “Batman” 126710BLNR
The GMT-Master II Batman has a black and blue bezel available in a 40mm case size. It’s run by the calibre 3285 and has an approximately 70-hour power reserve.
3. Rolex GMT-Master II “Root Beer” 126711CHNR
The Rootbeer model exhibits stunning brown and black bezel colors. Like the Rootbeer and Pepsi variations, this one also has the calibre 3285.
Top 3 Popular Models From the Datejust Collection
1. Rolex Datejust 41 126300-0003
Featuring the calibre 3235, this exquisite watch is mainly known to exhibit a neat and clean dial aesthetic. It’s mainly steel and water-resistant for up to 100 meters.
2. Rolex Datejust 36 Model 126200
Another classic design you might like; it has an Oystersteel bracelet and may come in diverse dial colors. Like most other models, the watch is protected by a scratch-resistant sapphire crystal.
3. Rolex Lady-Datejust 279174
This is a smaller 28mm case size, perfect for women. It also utilizes white Rolesor, a combination of steel and white gold.
Frequently Asked Questions
1. Is Zenith Considered a Luxury Watch Brand?
Zenith is considered a luxury watch brand and is, in fact, worn by several celebrities and public figures. Known for its high-quality craftsmanship, precision, and innovation, particularly with the famous El Primero movement, Zenith has taken a respected place in watchmaking.
Understanding its long timeline and rich history, Zenith has proven itself a giant as it continuously evolves its technologies. This keeps them staying in competition alongside other Swiss luxury brands.
With it being considered a luxury watch brand, several of its timepieces can be great investments. Julien Tornare, the CEO of Zenith, however, tells Vogue in an interview that a watch is not a need. Rather, it’s something that “…should give you an emotion, something special.”
So regardless of whether your purpose is to have a luxury watch or a piece of valuable investment, buying Zenith watches is mostly about how you feel toward them.
2. When Did Rolex Stop Using Zenith Movements?
Rolex had been using the Zenith El Primero movement as the base for their Daytona’s chronograph movement since 1988. However, this ceased in 2000. Such a groundbreaking innovation of a movement known within Rolex as the Caliber 4030 was heavily modified by Rolex. This included adjusting the frequency and adding a Rolex-made escapement.
However, around the turn of the millennium, Rolex transitioned to using their in-house developed movement, the Caliber 4130, in the Daytona models. This transition has marked Rolex’s move towards having an in-house production system for their movements and focusing on enhancing their technical capabilities independently.
3. Do Zenith Watches Hold Value?
Zenith watches can hold their value well. This is even more the case for limited editions or historically significant models.
However, it’s also worth noting that while Zenith is highly respected as a watch brand, not all of its models have increasing market values. Some Zenith buyers have shared that the depreciating value of the brand’s watches make them hesitate at first. On top of that, regarding some models that have investment potential, their price appreciation over time may not be equal to other brands like Patek Philippe and Rolex.
Should you want to invest in a Zenith watch, going after models with the El Primero movement would be a recommendation you may want to consider.
4. Is Zenith a Good Brand?
Zenith is a reputable brand in the watch community, thanks to their consistent commitment to quality and innovation. This luxury watch brand aims to push boundaries and not just settle with its outstanding and historic El Primero movement.
For instance, with its futuristic aesthetics and intricate escapements, the Zenith Defy series speaks to a brand that’s unafraid to experiment and redefine what a luxury watch can be.
Rolex is renowned for its consistency and popularity, often seen as a status symbol. At the same time, Zenith is admired for its precision mechanics, notably the El Primero movement. What stands out is that each brand serves different tastes in the luxury watch market. Deciding between Zenith and Rolex will ultimately depend on individual preferences and values in fine watchmaking.
- Zenith, although older, tends to be less renowned than Rolex, but it is respected for its achievements, including the making of the El Primero movement.
- Rolex watches are considered strong investments with high resale value; Zenith’s resale value can vary but is typically lower than Rolex’s.
- Both brands are praised for their innovations and craftsmanship; however, Rolex is often perceived as more conservative in design, while Zenith is recognized for its technical chronograph movements.
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