Watch Exchange Singapore Logo

Buy, Sell, Consign or Trade Your Watches

Contact Us Now

Join Our Telegram Channel for The Latest Watch Deals! Join Now

Timeless Investments: 2023 Guide to Investing in Rolex Watches

Published on
best investment rolex

For centuries, Rolex has epitomized luxury and precision. Today, with pre-owned prices averaging S$2,132 – S$302,71, the financial commitment is non-trivial, but the potential returns are impressive. Additionally, iconic models such as the Rolex Daytona “Paul Newman” and the Submariner “James Bond” fetched $17.8 million and $567,000 respectively.

Rolex watches have proven to be not just prestigious accessories, but lucrative investment opportunities. However, the Covid-19 pandemic has led to a seismic shift in the luxury watch market. Initially, the crisis triggered a brief dip in Rolex sales, but as the world adapted, so did the demand for these timeless pieces. Today, we witnessed a strong rebound, with Rolex watches fetching even higher prices due to supply chain disruptions and increased value perception amid global uncertainties.

This guide aims to help you confidently navigate the Rolex investment landscape in the post-COVID world. Whether you are a seasoned investor looking for a hedge against inflation, or a novice collector beginning your journey into the realm of luxury watches, this guide promises to offer insights that can help turn time into a profitable investment.

Why Rolex is a Good Investment

Rolex is known for producing high-quality luxury watches that retain their value over time. As an investor, you might want to consider adding a Rolex to your portfolio for several reasons.

Firstly, Rolex watches are highly desirable among collectors and enthusiasts. The brand’s reputation for quality, precision, and exclusivity creates a strong demand for its timepieces, making them a sought-after investment. The limited supply of certain models also contributes to the appeal, as the company produces only 800,000 watches per year.

Another reason to invest in Rolex watches is their timeless design. The company continually perfects its models while maintaining their classic appearance. A Rolex Submariner watch, for example, is revered for its iconic style that appeals to both collectors and those looking for a timeless accessory.

The durability of a Rolex watch also contributes to its value as an investment. Rolex uses high-quality materials, such as its proprietary 904L steel, known as Oystersteel. It is more resistant to corrosion and maintains its appearance better than standard stainless steel, ensuring your timepiece remains in excellent condition for years to come.

Lastly, some Rolex watches have shown impressive price appreciation over time. For example, the Rolex GMT-Master II Ref. 16710 has experienced significant value growth in recent years, making it a solid investment choice for those looking to diversify their portfolio.

That said, Rolex watches offer a unique combination of desirability, timeless design, durability, and potential for price appreciation. As an investor, considering these qualities can help you make an informed decision when selecting a Rolex timepiece for your investment portfolio.

The Most Expensive Rolex Watches in the World

Among these prestigious timepieces, the Rolex GMT Master II Ice stands out as the most expensive model range in the current collection, with prices starting from $485,350. Made of 18-carat white gold and adorned with nearly 30 carats of brilliantly cut diamonds, this watch is a symbol of luxury and exclusivity.

Another notable example is the Paul Newman Daytona, the single most expensive Rolex ever sold. This iconic watch has a rich history and embodies the allure of vintage Rolex timepieces. In 2017, Paul Newman’s personal Daytona watch set a world record when it was sold at auction for a staggering $17.8 million.

Moreover, celebrities like John Mayer are known for their passion for Rolex watches, further elevating their status in high-end timepieces. Mayer, an accomplished musician, and avid watch collector has built an impressive collection of rare and valuable Rolex watches over the years, solidifying the brand’s reputation as a sound investment. One of the models that exploded in popularity due to the celebrity is the Rolex Daytona Ref. 116508 with an average price of S$94,577 on the private sales market.

Rolex watches, in general, maintain their value well over time. However, specific models such as the Rolex Submariner and the Rolex Explorer are known to have better investment potential. These sought-after models often sell for significantly more than their original retail prices, especially for discontinued or limited edition pieces.

When deciding on a Rolex watch investment, consider the rarity, condition, and historical significance of the model. The most valuable Rolex watches are often those with a unique story, design, or connection to famous individuals such as Paul Newman, John Mayer, and countless others who have contributed to the Rolex legacy.

A carefully chosen Rolex watch can be an excellent investment that appreciates in value and symbolizes prestige and timeless elegance.

Tips for Purchasing a Pre-Owned Rolex

Rolex GMT Master II Batgirl 126710BLNR

When looking to buy a Rolex watch, it’s essential to make an informed decision. Here are some tips to guide your search and help you find a timepiece that’s worth your money.

  • Research Thoroughly: Before making a purchase, investigate the specific Rolex model you’re interested in. Models such as the Rolex Submariner are particularly renowned for their potential for long-term value appreciation.
  • Seek Rarity: Look for limited edition watches, discontinued series, or those with unique features. Such watches usually attract higher demand and potentially yield better returns, but avoid chasing transient trends.
  • Don’t Dismiss Stainless Steel: While it might seem more commonplace, stainless steel models are often timeless investments. Their classic aesthetics and durability make them a sound choice.
  • Consider Professional/Sport Models: Professional or sport Rolex watches, such as the Daytona, Submariner, or GMT-Master, typically hold their value well and may appreciate over time, making them excellent investment choices.
  • Opt for Mint Condition: Always aim to choose a Rolex watch in mint or near-mint condition. Condition significantly impacts the value of the watch, and a timepiece in excellent condition will hold its value better and could appreciate more over time. Remember, signs of wear and tear or any kind of damage can decrease a watch’s value.
  • Authenticate Your Purchase: Once you’ve settled on a model, ensure the authenticity of your selected timepiece. Buy from authorized dealers and reputable grey market dealers, ask for provenance, and always insist on original paperwork such as receipts and certificates.
  • Practice Patience: Avoid impulse buying. Rolex watch prices can fluctuate, so monitoring the market for the right opportunity might save you money or secure you a higher-quality model.
  • Take Your Time: Remember that this is an investment, and finding the perfect Rolex watch is crucial to maximizing your returns. Patience can often yield a better outcome in the luxury watch market.

Most Popular Rolex Watch to Invest In

Looking to make a wise investment in a Rolex watch? Discover the best Rolex watches for investment with timeless appeal, impeccable craftsmanship, and enduring value.

1. Rolex Submariner Date ‘The Smurf’ – 40mm White Gold Case and Blue Dial Ref. 116619LB

Rolex Submariner Date 116619LB


The Rolex Submariner ‘The Smurf’ is known for its 40mm white gold case and stunning blue dial. With its elegant design and durable construction, it’s a perfect investment for watch collectors.


The watch, notable for its 40mm white gold case and vibrant blue dial, also features a unidirectional rotatable Cerachrom bezel in blue ceramic. With a water resistance of 300 meters, it continues the Submariner legacy of excellence in underwater exploration.


  • Production Year: 2008
  • Case Size: 40mm
  • Materials:
    • Dial – Blue
    • Bracelet – White gold
    • Bezel – Blue ceramic
  • Function: Hours, Minutes, Seconds, Chronometre
  • Mechanism: Automatic

Why You Should Invest?

The average price of the Rolex Submariner Date ‘The Smurf’ as of July 2023 on the private sales market is S$53,021 in the private sales market, revealing a healthy appreciation since its last recorded retail price of S$52,700 in September 2021.

2. Rolex Day-Date – 36mm Yellow Gold Blue Dial Ref. 128238

Rolex Day-Date 128238


The Rolex Day-Date ref. 128238 is a vibrant, colorful timepiece that features a 36mm yellow gold case and a unique blue dial. This eye-catching watch is sure to stand out in any collection.


Housed within a 36mm yellow gold case is a striking blue dial, accompanied by hour markers adorned with 10 baguette-cut, rainbow-colored sapphires. Powered by a Calibre 3255, it showcases Rolex’s expertise in mechanical watchmaking.


  • Production Year: 2019
  • Case Size: 36mm
  • Materials:
    • Dial – Blue turqoise
    • Bracelet – Yellow gold
    • Bezel – Yellow gold
  • Function: Hours, Minutes, Seconds, Date, Day, Chronometer
  • Mechanism: Automatic

Why You Should Invest?

As of July 2023, the Rolex 128238 commands an average price of S$52,235 on the private sales market, a noticeable increase from its authorized retail price of S$48,900. Its steady appreciation showcases not only its timeless design but also its status as a tangible asset that holds, and even enhances, its worth over time.

3. Rolex Cosmograph Daytona – 40mm White Gold Silver Dial Ref. 116519

Rolex Cosmograph Daytona 116519


The Rolex Cosmograph Daytona is a true classic, featuring a 40mm white gold case and a refined silver dial. Its timeless design has endured for generations, making it a wise investment choice.


The 40mm white gold case houses a beautiful silver dial with three contrasting black sub-dials. Driven by the reliable Calibre 4130, it offers an accurate chronograph function and a 72-hour power reserve. It also boasts a water resistance of up to 100 meters.


  • Production Year: 2000
  • Case Size: 40mm
  • Materials:
    • Dial – Silver meteorite
    • Bracelet – Alligator leather strap
    • Bezel – Ceramic
  • Function: Hours, Minutes, Small Seconds, Chronograph, Column wheel, Chronometer
  • Mechanism: Automatic

Why You Should Invest?

As of July 2023, the Rolex Cosmograph Daytona Ref. 116519 is commanding an impressive average price of S$54,315 in the private sales market. This figure represents a substantial markup from its retail price of S$43,900 recorded in February 2023. 

4. Rolex GMT-Master II Rare “Tiffany and Co.” – Black Dial Ref. 16710

Rolex GMT-Master II Tiffany and Co 16710


The Rolex GMT-Master II Tiffany and Co. is an exceptionally rare piece, boasting a 40mm case, red and black Coke bezel, and a special ‘Tiffany & Co’ dial. This collectible watch is perfect for investors seeking exclusivity and prestige.


The Rolex GMT-Master II Ref. 16710 is a rare and sought-after collector’s piece, distinguished by the exclusive “Tiffany & Co” signature on its black dial. The watch features a red and black “Coke” bezel for the GMT function and is powered by Calibre 3185, allowing dual-time zone reading.


  • Production Year: 1989/4 – 2005
  • Case Size: 40mm
  • Materials:
    • Dial – Black
    • Bracelet – Steel
    • Bezel – Red and Black “Coke” steel
  • Function: Date, Hours, Minutes, Seconds
  • Mechanism: Automatic

Why You Should Invest?

The Rolex GMT-Master II Tiffany & Co. Ref. 16710 is making waves in the private sales market, drawing an average price of S$17,154, a stark increase from its retail price of S$7,600 in September 2021. This remarkable surge underscores this specific Rolex timepiece’s incredible value retention and growth potential.

5. Rolex Submariner ‘Kermit’ 40mm Steel Black Dial Ref. 16610LV

Rolex Submariner Kermit 16610LV


The Rolex Submariner ‘Kermit’ gets its nickname from its distinctive green bezel, which is beautifully contrasted by a 40mm stainless steel case and black dial. This unique color combination makes it a highly sought-after investment piece.


The Rolex Submariner “Kermit” Ref. 16610LV is a distinctive model with its 40mm steel case and black dial, paired with a contrasting green bezel. Celebrating the Submariner’s 50th anniversary, this watch stands out in the Rolex lineup, powered by the Calibre 3135 with a water resistance of up to 300 meters. It also boasts a rotating bezel and up to 100-meter water resistance.


  • Production Year: 2005-2010
  • Case Size: 40mm
  • Materials:
    • Dial – Black
    • Bracelet – Steel
    • Bezel – Steel
  • Function: Hours, Minutes, Seconds, Chronometer
  • Mechanism: Automatic

Why You Should Invest?

The Rolex Submariner “Kermit” Ref. 16610LV is drawing an average price of S$20,820 on the private sales market, more than doubling its retail price of S$8,500 in September 2021. This significant leap in value is reflective of the high demand for this Rolex model among collectors and enthusiasts, as well as its limited availability.

Keeping Your Rolex in Good Condition

A well-maintained Rolex can be a great investment, so ensure your watch stays in top condition by following these tips.

  • Regular cleaning: Gently clean your Rolex with a soft cloth and warm water, about once every two months, to remove dirt, dust, and sweat. Avoid using soaps or other cleaning agents, as they could damage your watch’s components.
  • Proper storage: Store your Rolex in a safe and secure location, ideally a watch box or a dedicated watch drawer. Keep it away from humidity, extreme temperature fluctuations, and magnetic fields that could affect its performance.
  • Adequate winding: Automatic Rolex watches rely on wrist movement for winding. If you’re not wearing it daily, it’s essential to wind your watch manually to keep it running smoothly. Ensure that you wind your Rolex according to the manufacturer’s instructions.
  • Service regularly: Rolex recommends having your watch serviced every ten years or so, depending on the model. Make sure to use an authorized service center to maintain the quality and value of your investment.
  • Protect against damage: Lastly, take care of your Rolex by avoiding situations where it is subject to shock or impact. Be cautious during activities like sports or outdoor excursions to minimize potential damage to your timepiece.

By following these guidelines, you’ll be able to preserve your Rolex’s condition and potentially enhance its value as an investment.

Selling and Trading Rolex Watches

How to Invest in Rolex?

When you decide to invest in a Rolex watch, there are several factors to consider. First, research the market to understand which models have the best potential for appreciation. Secondly, there are several ways to invest in Rolex watches:


The first step to investing in Rolex watches is buying your first piece. Aim to buy from reputable sources to guarantee authenticity. These could include authorized Rolex retailers, established watch dealers, and auction houses. Another alternative is to purchase from reputable grey market dealers. Be patient and aim to buy models that have a high resale value, such as professional/sports watches or limited editions.


When it’s time to sell your watch, consider various platforms. Auction houses are excellent for rare models, while established watch dealers may provide quicker transactions. Grey market dealers with online platforms can also reach a broad audience but require careful navigation to ensure secure transactions. Always keep your original paperwork to verify authenticity and prove value.


Trading Rolex watches can be an exciting part of your investment journey. It involves swapping a Rolex watch (or watches) you currently own for another model. Grey market dealers, who operate outside of Rolex’s authorized network, can offer opportunities to trade, but it’s essential to do your due diligence to verify the authenticity of the watch and the reputation of the dealer.

What is the Average ROI on a Rolex?

Over the past five years, Rolex watches have seen an impressive average return on investment (ROI) of 93%, demonstrating their strong value appreciation in the luxury watch market.

In fact, when examining the performance of various investment categories over a decade, from 2011 to 2021, Rolexes have outshone the returns from traditional investment assets such as real estate, the stock market, or even gold. This insight is according to Paul Altieri, the founder and CEO of Bob’s Watches,

Despite these insights, it’s hard to determine a specific average ROI on a Rolex. The ROI on a Rolex depends on factors such as the model, its rarity, the condition of the watch, and market demand. When selling or trading your Rolex watch, be sure to:

  • Understand the market: Research recent sales of comparable Rolex models to determine your watch’s current market value.
  • Partner with reputable professionals: Work with trusted watch dealers who have a good reputation in the industry. This way, you can ensure a smooth and trustworthy transaction.
  • Evaluate your options: Compare offers from multiple buyers or trade partners to ensure you receive the best possible deal for your watch.

In conclusion, investing in Rolex watches can yield profitable returns if you make well-informed choices and partner with reputable professionals. Keep track of market fluctuations and demand to ensure you are always aware of the value your watch holds in the marketplace.


1. Which Rolex models are the best for investment?

Models such as the Submariner, Daytona, and GMT-Master II are generally considered good investments due to their popularity and demand. Limited editions, discontinued series, and models with unique features can also yield good returns. However, the market can be unpredictable and trends can shift, so it’s important to do thorough research before investing.

2. Is buying a pre-owned Rolex a good investment?

Yes, buying a pre-owned Rolex can be a good investment. Pre-owned watches often come at a lower cost than brand-new modern Rolex watches, providing an opportunity for value appreciation over time. However, condition and provenance are crucial when buying pre-owned watches. Always ensure that the watch is in good condition and comes with original paperwork to verify its authenticity.

3. Can I expect a quick return on investment when buying a Rolex?

Investing in Rolex watches should be viewed as a long-term endeavor. While some models may appreciate in value quickly due to specific market trends, it is generally wiser to consider Rolex watches as investments that will grow in value over several years.

4. Is buying from a grey market dealer a safe option?

Grey market dealers are not authorized by Rolex, so watches purchased from them do not come with Rolex’s warranty. However, some reputable grey market dealers offer their own warranties. It’s crucial to verify the dealer’s reputation and the authenticity of the watch before making a purchase.

5. How do I verify the authenticity of a Rolex watch?

Authentic Rolex watches come with certain features that are hard to replicate, such as the flange (the space between the dial and the crystal), which is engraved with the Rolex logo. The serial and model numbers, found on the side of the watch case, should also be clear and neatly engraved. Most importantly, original paperwork and box, if available, help to confirm the authenticity. For peace of mind, you may consider having the watch authenticated by a reputable watchmaker or dealer.

Final Word

Investing in Rolex watches presents an intriguing combination of passion and potential financial gain. While each investment journey is unique, key considerations such as thorough research, careful buying and selling, and an understanding of market dynamics can guide you toward successful Rolex watch investing.

Key Takeaways

  • It’s crucial to study and focus on the most popular and sought-after Rolex models like the Rolex Cosmograph Daytona 116519 and the Rolex Submariner to make wise investment decisions.
  • Limited edition and hard-to-find models can often be more valuable, so be attentive to such pieces when you’re building your collection.
  • Remember that investing in luxury watches is a long-term strategy, and you shouldn’t expect quick profits. Focus on collecting exceptional pieces over time, and you may see a significant return on your investment in the future.

Looking to buy or sell your luxury watches? Watch Exchange is your one-stop destination for trading Rolex, Patek Philippe, Tissot, Sinn, Zenith, and other luxury timepieces. Find your next watch today or list your item for free!

Buy or Trade Sell or Consign