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Top 20 Rolex Watch Nicknames: From Famous Brands to Iconic Legends

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Top 20 Rolex Watch Nicknames: From Famous Brands to Iconic Legends

The Rolex brand, synonymous with luxury and precision, has seen many of its models affectionately dubbed with nicknames by its passionate following.

These monikers, often inspired by the watches’ distinctive designs, colors, or associations with celebrities, add a layer of intrigue and appeal, enhancing their storied legacy.

Here’s a closer look at the stories behind some of the most iconic and beloved Rolex nicknames:

1. Rolex Batman

Rolex GMT-Master II 116710BLNR

This GMT-Master II 116710BLNR, hailed as a hero watch by the British GQ, exhibits the black and blue bezel matched with an Oyster or three-linked bracelet for that sporty look. It only retails for S$12,600 but has a resale value of S$19,400.

2. Rolex Batgirl

Rolex GMT-Master II 126710BLNR

This GMT-Master II 126710BLNR is named for its blue and black bezel. Although it’s primarily nicknamed Batman, one difference made it feature a different moniker—it has the dressy Jubilee, a five-linked bracelet. It can sell for up to S$21,882, a drastic increase from its S$15,700 retail price.

3. Rolex Bart Simpson

Rolex Submariner 5513

The Submariner 5513 earned this nickname due to its coronet logo resembling Bart Simpson’s spiky hair. This watch’s prices vary, but it typically sells at S$16,291 in the market, retailing for only S$3,400 when it was still in production.

4. Rolex Big Crown

Rolex Submariner 6538

Another Submariner that became remarkable is the 6538 model. It is named for its oversized 8mm crown, a feature that enhances its vintage appeal. Although this can initially sell for S$22,846, its historical significance and rarity can fetch a higher price.

5. Rolex Big Red

Rolex Big Red ref. 6263

The Daytona Ref. 6263 is nicknamed for its prominent red “Daytona” lettering on the dial. This distinctive feature, which is rare among Rolex watches, plus the fact that it’s discontinued, fetches a price of S$130,506 or more.

6. Rolex Coke

rolex gmt-master ii coke ref. 16710

This watch in reference number 16710 is reminiscent of the Coca-Cola logo, and the name “Coke” was instantly given.. This has become a favorite among collectors, especially with its price jumping to S$16,417 from S$7,700 retail price, making it a valuable investment.

7. Rolex Emoji


The new Oyster Perpetual Day-Date 36 watches feature a playful enamel dial, which uses a different emoji each day, earning their nickname. Due to their unique design, such timepieces will fetch a price higher than S$30,000.

Note: Rolex did not disclose the pricing of the emoji watch.

8. Rolex Fat Lady

Rolex GMT-Master 16760

The GMT-Master II Ref. 16760 “Fat Lady” is known for its thicker case, which was required to accommodate a new movement, the caliber 3085. Prices for this watch range from S$4,000 when it was available for retail to S$18,037 or more in the secondary watch market.

9. Rolex Green Lantern

rolex gmt-master-ii 126720VTNR-0001

This left-handed GMT-Master II 126720VTNR with a green and black bezel is nicknamed either the Sprite, Green Lantern, or Destro, and it’s remarkably renowned as a watch for lefties, as Danny Milton of Bloomberg would argue. On a different note, the value of this watch is S$16,400 when retailed or around S$24,675 in the grey watch market.

10. Rolex Hulk

Rolex Submariner Hulk 116610LV

The Rolex Submariner “Hulk” 116610LV with a green bezel and dial is nicknamed after the superhero named Hulk. It’s a bit bulky, sporty, and boxy, making this a standout timepiece that commands a price of S$12,100 to S$25,081, depending on your purchase platform. Unfortunately, most authorized dealers no longer have this since it’s a discontinued model.

11. Rolex John Mayer

Rolex daytona 116508-0013

The “Rolex John Mayer” is a nickname for the green-dialed Rolex Daytona 116508, popularized by the singer’s admiration for the watch. Mayer’s endorsement significantly increased its desirability, as noticed by the New York Times, with collectors willing to pay up to S$81,990 in the secondary market despite retailing for only S$53,100.

12. Rolex Kermit

Rolex Submariner Kermit 16610LV

This Submariner Date 16610LV features a vibrant green bezel, introduced for the model’s 50th anniversary. It’s practically called “Kermit” due to its resemblance to the famous green Muppet character. Prices for this watch vary but may fall from S$19,156 or more in the secondary market, a reasonable increase from S$8,500 due to the high demand for this watch.

13. Rolex Paul Newman

rolex daytona paul newman ref. 6239

Hand-wound Daytonas with an “exotic” dial are associated with Paul Newman, who famously wore one, boosting their collectibility and value. The reference numbers for this watch are 6239, 6241, 6262, 6263, 6264, and 6265. The Rolex 6241, in particular, sells for up to S$256,672 or even millions, according to Forbes, as it’s one of the most desirable Rolex watches in the market.

14. Rolex Pepsi

Rolex Pepsi 126710BLRO

The GMT-Master 16700 or GMT-Master II 126710BRO come with blue and red bezel and are named due to their resemblance to the popular soda’s logo. Their prices vary due to their reference numbers, with the 16700 retailing for only S$4,400 with a secondary market price of S$15,741, while the 126719BRO retailing S$15,700 and reselling for around S$27,069.

15. Rolex Panda

Rolex Cosmograph Daytona 116500LN-001

The “Rolex Panda” describes Daytona models with a white dial and black sub-dials, resembling a panda’s face. One of the most iconic references is the 116500LN, which is one of the rarest and most coveted watches valued at S$20,650 from an authorized dealer or S$37,658 when pre-owned.

16. Rolex President

rolex day date 18238

The “Rolex President” nickname is associated with the Day-Date model, often paired with the President bracelet, a distinctive semi-circular three-piece link design. Iconic references include reference 18238, retailing at S$20,500 and reselling for S$24,022, and 118238, valued at S$45,000 if sold by a dealer or S$31,264 from other forms of platforms.

17. Rolex Root Beer

Rolex GMT-Master II Root Beer 126711CHNR-0002

The “Rolex Root Beer” refers to GMT-Master and GMT-Master II models with a brown and gold bezel insert, resembling the root beer color. A popular reference for this variant is the reference 126711CHNR, which retails for S$23,950 and resells for S$25,574.

18. Rolex Smurf

Rolex Submariner Date 116619LB

The “Rolex Smurf” refers to the Submariner Date 116619LB, which features a white gold case and a vibrant blue dial and bezel, reminiscent of the blue color of the Smurf cartoon characters. This striking watch sold for S$52,900 before it was discontinued and is now only S$46,744 in the secondary market.

19. Rolex Starbucks

Rolex Submariner 126610LV-002

The Submariner Date 126610LV is nicknamed “Rolex Starbucks” because its green bezel and black dial resemble the colors of the Starbucks logo. This watch’s value increased from S$15,850 to S$20,444 as a coveted Rolex timepiece.

20. Rolex Steve McQueen

Rolex Explorer II Ref. 1655

The discontinued Explorer II 1655, priced at S$36,082 and known for its unique orange hour hand, is nicknamed “Rolex Steve McQueen,” despite no evidence of the actor ever wearing it. In fact, CNN describes the watch’s history as murky, but many are still interested.

Summary Table of Rolex Nicknames

Familiarizing all notable Rolex nicknames can be overwhelming, especially for new Rolex collectors. However, the table below simplifies it for you:

Reference Number(s)NicknameFeature Giving NicknameRetail Price (S$)Resale Price (S$)
116710BLNRBatmanBlack and blue bezel12,60019,400
126710BLNRBatgirlBlue and black bezel with Jubilee bracelet15,70021,882
5513Bart SimpsonCoronet logo resembling Bart Simpson’s hair3,40016,291
6538Big CrownOversized 8mm crown22,846+
6263Big RedProminent red “Daytona” lettering on the dial130,506+
16760CokeRed and black bezel7,70016,417
Day-Date 36EmojiPlayful enamel dial with emoji markers30,000+
16760Fat LadyThicker case for new movement4,00018,037+
126720VTNRGreen LanternGreen and black bezel16,40024,675
116610LVHulkGreen bezel and dial12,10025,081
116508John MayerGreen dial, popularized by John Mayer53,10081,990
16610LVKermitGreen bezel8,50019,156+
6239, 6241, 6262, 6263, 6264, 6265Paul Newman“Exotic” dial associated with Paul Newman256,672+
16700, 126710BROPepsiBlue and red bezel4,400/15,70015,741/27,069
116500LNPandaWhite dial with black sub-dials20,65037,658
18238, 118238PresidentDay-Date model with President bracelet20,500/45,00024,022/31,264
126711CHNRRoot BeerBrown and gold bezel23,95025,574
116619LBSmurfBlue dial and bezel, white gold case52,90046,744
126610LVStarbucksGreen bezel and black dial15,85020,444
1655Steve McQueenOrange hour hand, associated with Steve McQueen36,082+

Please note that prices can vary widely based on market demand, condition of the watch, and availability. The “+” sign indicates that the price can be higher, especially for vintage or highly sought-after models.

Watches with popular nicknames like “Paul Newman” or “Pepsi” often see increased demand, leading to higher market values. Due to this effect, this explains why the Steve McQueen timepiece, among others, has been somewhat marketed through its coined moniker to boost its sales and popularity.

Frequently Asked Questions

1. What Is a Nickname for a Rolex?

A nickname for a Rolex is a term used by enthusiasts to refer to a specific model or variant of a Rolex watch. These nicknames are derived from distinctive or prominent features of the watch, its color scheme, association with a famous person, or resemblance to a recognizable object or character.

Examples include “Pepsi” for the GMT-Master II with a blue and red bezel, “Hulk” for the green Submariner, and “Paul Newman” for a particular style of Daytona dial.

2. Why Do They Call Rolex Batman?

The “Batman” nickname was given to the Rolex GMT-Master II with a black and blue ceramic bezel. This timepiece was an immediate standout for its bold, dual-colored bezel that mirrored the night sky and evoked the imagery of the Dark Knight—hence, the nickname “Rolex Batman.”

3. What Is the Orange Rolex Nickname?

The orange Rolex nickname refers to the Rolex Explorer II Steve McQueen or “Freccione,” Italian for “big arrow.” This nickname applies to reference 1655, known for its prominent orange 24-hour hand. This distinctive feature and its alleged association with the legendary actor Steve McQueen have made it a highly sought-after model among collectors.

4. What Did Rolex Use to Be Called?

Before the brand was known as Rolex, it was originally named Wilsdorf & Davis after its founders. The name “Rolex” was registered in 1908—its name was chosen because it was short, easy to pronounce in any language, and resembled the sound of a watch being wound.

Final Word

Understanding these nicknames is crucial for both seasoned collectors and newcomers to the Rolex world. They are shorthand, enabling enthusiasts to identify specific models and their unique attributes quickly. Moreover, these nicknames often reflect the watch’s visual appeal, historical significance, or celebrity association, further enhancing its desirability among collectors.

Key Takeaways

  • Rolex nicknames provide a shorthand for identifying specific models, making it easier for collectors and enthusiasts to reference and discuss them.
  • Many Rolex nicknames are rooted in the watch’s history, design inspiration, or association with public figures.
  • Watches with popular or iconic nicknames often become more desirable among collectors, enhancing their market value and demand.

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