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The Most Popular Rolex Watches for Men & Women

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Rolex has built a reputation that few watchmakers can match. Each model carries a legacy of precision, craftsmanship, and enduring appeal. The most popular Rolex is the Submariner, known for its timeless design, strong resale value, and versatility.

Those seeking a strong investment often turn to the Daytona or GMT-Master II, as these models tend to appreciate over time.

The Datejust gets the most compliments for its versatile elegance, and when it comes to daily wear, the Oyster Perpetual remains a practical yet stylish choice. In this article, we highlight 10 of the most popular Rolex watches for men and women today.

Popular Rolex Watches for Men

1. Rolex Submariner Date – Oystersteel, Black Dial ref. M126610LN-0001

Rolex Submariner Date Ref. 126610LN

About

The Submariner Date M126610LN-0001 continues Rolex’s legacy of professional dive watches introduced in 1953. It’s part of the modern 41mm generation, reflecting decades of incremental engineering improvements. Its design remains true to the Submariner’s identity: clean, functional, and instantly recognizable. Its appeal extends beyond diving, often worn as a versatile daily timepiece.

Features

The main ones are a date display at 3 o’clock with a Cyclops lens over it, a unidirectional rotatable bezel with a black Cerachrom ceramic insert, a 41mm case in stainless steel, an Oyster bracelet, and water resistance to 300 meters.

Specifications

  • Production Year: 2020
  • Case Size: 41mm
  • Materials:
    • Dial – Black, with a Chromalight lume-filled Mercedes-style hour hand, a pencil-style minute hand, a lollipop-style seconds hand with a luminous tip, and round/triangle/rectangle hour markers
    • Bracelet – Oystersteel, Oyster, with a Folding Oysterlock safety clasp with a Rolex Glidelock extension system
    • Bezel – Unidirectional rotatable, Oystersteel, with a knurled edge and a black Cerachrom ceramic insert with a 60-minute dive scale with the numerals and graduations coated in platinum and a luminous capsule at the start point
  • Function: Date, Hours, Minutes, Seconds
  • Mechanism: Caliber 3235 automatic movement with 31 jewels, a 70-hour power reserve, and a 28,800vph frequency

Why Invest

This dive watch holds strong value due to its enduring demand and technical refinement. WatchBase indicates that its price increased from S$13,121 on September 1, 2020, to S$14,479 on January 19, 2022, S$15,459 on January 10, 2023, S$16,138 on January 1, 2024, and S$16,289 on January 4, 2025.

2. Rolex GMT-Master II ‘‘Pepsi’’ – Oystersteel, Black Dial ref. M126710BLRO-0001

Rolex Pepsi 126710BLRO

About

This GMT-Master II “Pepsi” continues a legacy that began in the 1950s when Rolex developed the first GMT-Master for international pilots. It’s special in the GMT-Master II collection because it continues the “Pepsi” bezel lineup, after Rolex stopped producing them in 2007 and resumed production in 2016 with the ref. 116719BLRO. This modern reference is the second model in the resumed series and offers advanced materials and a refined design.

Features

The main ones are a bidirectional rotatable bezel with a bicolored insert, a Jubilee bracelet, a red GMT hand with a luminous arrowhead tip, a date display at 3 o’clock with a Cyclops magnifier lens over it, a scratch-resistant sapphire crystal over the dial, and water resistance to 100 meters.

Specifications

  • Production Year: 2018
  • Case Size: 40mm
  • Materials:
    • Dial – Black, with a Chromalight lume-filled Mercedes-style hour hand, a pencil-style minute marker, a lollipop-style seconds hand with a luminous tip, a red GMT hand with a luminous arrowhead tip, and round/triangle/rectangle hour markers
    • Bracelet – Oystersteel, Jubilee, with a Folding Oysterlock safety clasp with an Easylink 5 mm comfort extension link
    • Bezel – Bidirectional rotatable, Oystersteel, with a knurled edge and a bicolored (red and blue) Cerachrom ceramic insert with a 24-hour scale with molded numerals and graduations
  • Function: Date, Hours, Minutes, Seconds, GMT
  • Mechanism: Caliber 3285 self-winding mechanical movement with 31 jewels, a 70-hour power reserve, and a 28,800vph frequency

Why Invest

This Rolex watch holds strong value in both retail and secondary markets due to its popularity and limited availability. According to WatchBase, its price rose from S$12,895 on March 21, 2018, to S$13,875 on January 4, 2020, S$15,384 on January 20, 2022, S$16,439 on January 10, 2023, S$17,118 on January 1, 2024, and S$17,269 on January 5, 2025.

3. Rolex Cosmograph Daytona – Oystersteel, White Dial ref. M126500LN-0001

Rolex Daytona 126500LN

About

The reference M126500LN-0001 is a luxury men’s sports watch that’s an update of the now-discontinued ref. M116500LN-0001. It’s one of two models in the current Daytona series and maintains the overall design of its predecessor, maintaining the case diameter, while introducing some fresh renovations like restyled indexes, a monobloc bezel without an insert, and a reshaped bracelet to accommodate the case and lugs.

Features

They include snailed chronograph subdials at 3,6, and 9 o’clock, a monobloc black Cerachrom ceramic bezel with an engraved tachymeter scale, an Oyster bracelet, water resistance to 100 meters, and a scratch-resistant sapphire crystal over the dial.

Specifications

  • Production Year: 2023
  • Case Size: 40mm
  • Materials:
    • Dial – White lacquer, with Chromalight lume-filled skeletonized hands, a central seconds hand, and baton-style/Rolex Coronet hour markers
    • Bracelet – Oystersteel, Oyster, with a Folding Oysterlock safety clasp with an Easylink 5mm comfort extension link
    • Bezel – Fixed, monobloc, black Cerachrom ceramic, with an engraved tachymetric scale
  • Function: Chronograph, Hours, Minutes, Seconds, Tachymeter
  • Mechanism: Caliber 4131 in-house automatic chronograph movement with 44 jewels, a 72-hour power reserve, and a 28,800vph frequency

Why Invest

As per WatchBase, its price increased from S$22,774 on March 23, 2025, to S$23,679 on January 2, 2024, to S$24,282 on January 4, 2025.

4. Rolex Sky-Dweller – Yellow Rolesor, Black Dial ref. M336933-0004

rolex sky-dweller 336933-0004

About

The Rolex Sky-Dweller debuted in 2012 as one of the brand’s most complex watches. The reference M336933-0004 represents a modern iteration crafted in a blend of Oystersteel and 18k yellow gold. It targets frequent travelers who value both practicality and elegance. It stands out for its legibility and balanced layout, with its combination of gold accents and luminous markers enhancing readability and visual appeal.

Features

They include a fluted yellow gold Ring Command bezel that sets the 3 functions of the watch (time, dual-time & annual calendar) and features 3 positions with each position corresponding to a different function of the watch, an off-center 24-hour disc with an inverted red triangle indicating the additional time-zone, a month display via small apertures at each hour marker (12 hours = 12 months). A red-filled display window indicates the current month (manual correction is required only once a year on March 1st to compensate for the shorter 28 or 29 days of February), a Yellow Rolesor Jubilee bracelet, and a date display at 3 o’clock with a Cyclops magnifier lens over it.

Specifications

  • Production Year: 2023
  • Case Size: 42mm
  • Materials:
    • Dial – Bright black, with a sunray finish and skeletonized baton-style yellow gold hands and applied index/Rolex Coronet hour markers
    • Bracelet – Two-tone (Yellow Rolesor), Jubilee, with a Folding Oysterclasp with an Easylink 5mm comfort extension link
    • Bezel – Bidirectional rotatable, fluted, 18k yellow gold, Ring Command
  • Function: Annual SAROS Calendar (Date, Month), Hours, Minutes, Seconds, GMT
  • Mechanism: Caliber 9002 self-winding mechanical movement with 40 jewels, a 72-hour power reserve, and a 28,800vph frequency

Why Invest

According to WatchBase, its price rose from S$30,013 on March 30, 2023, to S$31,521 on January 3, 2024, and S$34,085 on March 11, 2025.

5. Rolex Day-Date 40 – Yellow Gold, White Dial ref. M228238-0042

Rolex Day-Date 40 ref. M228238-0042

About

The Rolex Day-Date ref. M228238-0042 stands as one of the most recognized models in the Day-Date collection. Introduced as part of Rolex’s modern lineup, it continues the legacy of the “President’s Watch,” a title earned through its association with world leaders and influential figures. Rolex designed it to merge everyday practicality with formal sophistication.

Features

The main ones are the day of the week fully spelled out at 12 o’clock, a fluted yellow gold bezel, a President bracelet, a date display at 3 o’clock with a Cyclops magnifier lens over it, and Roman numeral hour markers at 2,4,6,8, and 10 o’clock.

Specifications

  • Production Year: 2015
  • Case Size: 40mm
  • Materials:
    • Dial – White, lacquered, with yellow gold baton-style hands and applied index/Roman numeral hour markers
    • Bracelet – 18ct yellow gold, President, with a concealed folding Crownclasp
    • Bezel – Fixed, fluted, well-polished, 18ct yellow gold
  • Function: Day, Date, Hours, Minutes, Seconds
  • Mechanism: Caliber 3255 automatic movement with 31 jewels, a 70-hour power reserve, and a 28,800vph frequency

Why Invest

As per WatchBase, its price increased from S$48,564 on February 1, 2016, to S$52,485 on January 17, 2020, S$60,479 on January 4, 2024, and S$67,266 on June 17, 2025.

Popular Rolex Watches for Women

6. Rolex Datejust 36 – Oystersteel, Black Dial ref. M126200-0004

Rolex Datejust 36 ref. M126200-0004

About

Though usually marketed as a men’s watch, the ref. M126200-0004 leans more towards women seeking a less flashy and more affordable, yet stylish Rolex and men with smaller wrists. It continues a legacy that began in 1945 and represents a modern take on the original design, while maintaining the proportions that have made the Datejust one of Rolex’s most enduring models.

Features

This watch includes a smooth, domed, well-polished bezel, a 36mm Oystersteel case, a bright black dial with a sunray finish, a date display at 3 o’clock with a Cyclops magnifier lens over the dial, and an Oyster bracelet.

Specifications

  • Production Year: 2019
  • Case Size: 36mm
  • Materials:
    • Dial – Black, with Chromalight lume-filled baton-style hands and index/ Rolex Coronet hour markers
    • Bracelet – Oystersteel, Oyster, with a Folding Oysterclasp with an Easylink 5 mm comfort extension link
    • Bezel – Fixed, smooth, domed, well-polished, Oystersteel
  • Function: Hours, Minutes, Seconds
  • Mechanism: Caliber 3235 automatic movement with 31 jewels, a 70-hour power reserve, and a 28,800vph frequency

Why Invest

According to WatchBase, its price increased from S$9,502 on March 27, 2019, to S$10,105 on January 8, 2020, S$10,407 on January 20, 2022, S$11,113 on January 5, 2024, and S$11,764 on March 11, 2025.

7. Rolex Yacht-Master 37 – Rolesium, Slate Dial ref. M268622-0002

rolex watch yacht-master 268622-0002

About

Are you a sporty woman with a larger wrist? The Yacht-Master 37 suits you perfectly. It belongs to Rolex’s professional watch collection along with the Yacht-Master II, designed for sailing enthusiasts. Introduced as a smaller version of the Yacht-Master line, it maintains the same robust engineering and luxury detailing as its larger counterparts. It retains the nautical spirit of the Yacht-Master series, blending technical performance with understated elegance.

Features

They include a bidirectional rotatable bezel with raised polished numerals, a blue lollipop-style seconds hand with a luminous tip, a 37mm Oystersteel case, a date display at 3 o’clock with a Cyclops magnifier lens over it, and an Oyster bracelet.

Specifications

  • Production Year: 2017
  • Case Size: 37mm
  • Materials:
    • Dial – Slate, with a Chromalight lume-filled Mercedes-style hour hand, a pencil-style minute hand, a blue lollipop-style seconds hand with a luminous tip, and round/triangle/rectangle hour markers
    • Bracelet – Oystersteel, Oyster, with a Folding Oysterlock safety clasp with an Easylink 5mm comfort extension link
    • Bezel – Bidirectional rotatable, platinum, with raised polished numerals and graduations and a sandblasted background
  • Function: Date, Hours, Minutes, Seconds
  • Mechanism: Rolex Caliber 2236 self-winding mechanical movement with 31 jewels, a 55-hour power reserve, and a 28,800vph frequency

Why Invest

As per WatchBase, its price rose from S$15,384 on August 15, 2017, S$16,138 on January 8, 2020, S$16,590 on January 20, 2020, S$17,420 on January 10, 2023, S$17,721 on January 1, 2024, and S$17,872 on March 11, 2025.

8. Rolex Lady-Datejust 28 – Everose Gold, Diamond-Paved Dial ref. M279175-0023

Rolex Lady-Datejust 28 ref. M279175-0023

About

The Rolex Lady-Datejust 28 ref. M279175-0023 represents the evolution of a classic women’s timepiece. Introduced as part of the Lady-Datejust collection, it balances technical excellence with timeless design. It oozes elegance and femininity with its 18ct Everose gold body, diamond-paved dial, and stylish golden bracelet that wears more like jewelry than a watch bracelet.

Features

They include a diamond-paved dial set with 291 diamonds, Everose gold Roman numeral hour markers, a 28mm Everose gold case, a date display at 3 o’clock with a Cyclops lens magnifier lens over it, and a President bracelet.

Specifications

  • Production Year: 2015
  • Case Size: 28mm
  • Materials:
    • Dial – Diamond-paved (set with 291 diamonds), with Everose gold baton-style hands and Roman numeral/Rolex Coronet hour markers
    • Bracelet – Everose gold, President, with a concealed folding Crownclasp
    • Bezel – Fixed, fluted, well-polished, Everose gold
  • Function: Date, Hours, Minutes, Seconds
  • Mechanism: Rolex Caliber 2236 self-winding mechanical movement with 31 jewels, a 55-hour power reserve, and a 28,800vph frequency

Why Invest

As per WatchBase, its price increased from S$57,161 on November 3, 2017, S$60,479 on January 10, 2020, and S$73,148 on June 17, 2025.

9. Rolex Datejust 31 – Yellow Gold, Red Ombré Dial ref. M278288RBR-0041

Rolex Datejust 31 ref. M278288RBR-0041

About

Moving on to standout Rolex models, this Rolex Datejust 31 is a definite conversation-starter, impressing with its yellow gold body and diamond details on its bezel and dial. It retains the core Datejust identity while adding a vivid red gradient dial that transitions from bright at the center to darker at the edges and a stylish bracelet that emphasizes its position as a dress watch.

Features

The watch features a red ombré dial that transitions from bright at the center to darker at the edges, a diamond-set bezel, ten diamond hour markers set in 18ct yellow gold, a date display at 3 o’clock with a Cyclops magnifier lens over it, and a President bracelet.

Specifications

  • Production Year: 2018
  • Case Size: 31mm
  • Materials:
    • Dial – Red Ombré, with gradient effect transitions from a vibrant center to a darker outer edge, with yellow gold baton-style hands and ten diamond hour markers set in 18 kt gold/Rolex Coronet hour markers
    • Bracelet – President, with a concealed folding Crownclasp
    • Bezel – Fixed, yellow gold, diamond‑set with 46 brilliant‑cut stones
  • Function: Date, Hours, Minutes, Seconds
  • Mechanism: Rolex Caliber 2236 self‑winding mechanical movement

Why Invest

It’s a strong investment due to Rolex’s brand demand, historical value growth (~639% since 2018), and secondary market prices near or above retail. If bought below retail and well maintained, it can appreciate ~4–5% annually, preserving capital while offering luxury utility.

However, please note that a diamond gold ladies’ Datejust is more niche than a classic steel sports model. Fewer buyers may be interested, or they may haggle harder.

10. Rolex Day-Date 36 – White Gold, Pink Opaline Dial ref. M128349RBR-0017

Rolex Day-Date 36 ref. M128349RBR-0017

About

This Rolex Day-Date 36 stands out for its refined aesthetics and technical precision. Introduced as part of the Day-Date line, it continues the model’s legacy as a symbol of prestige and achievement. Crafted in 18ct white gold, it features a pink opal dial set with diamonds and the signature President bracelet. This combination of materials enhances its elegance while maintaining Rolex’s hallmark durability.

Features

They include a pink opal dial, hour markers in 18ct gold set with 32 diamonds and Roman VI and IX in 18ct gold set with 24 diamonds, an 18ct white gold President bracelet with diamond-set center links, a fully spelled out day display at 12 o’clock, and a date display at 3 o’clock with a Cyclops magnifier lens over it.

Specifications

  • Production Year: 2019
  • Case Size: 36mm
  • Materials:
    • Dial – Pink Opal, with baton-style hands and hour markers in 18ct gold set with 32 diamonds, Roman VI and IX in 18ct gold set with 24 diamonds
    • Bracelet – 18ct white gold, President, with diamond-set center links and a concealed folding Crownclasp
    • Bezel – Fixed, white gold, diamond-set
  • Function: Day, Date, Hours, Minutes, Seconds
  • Mechanism: Caliber 3255 self-winding mechanical movement

Why Invest

WatchBase indicates its price increased from S$175,147 on January 5, 2024, to S$190,335 on June 18, 2025.

Summary

The following table highlights the top 10 most popular Rolex watches above, plus their key features, retail, private market, and pre-owned prices:

Model Key Features Retail Price Private Market Price Pre-Owned Price
Rolex Submariner Date ref. M126610LN-0001
  • Date display at 3 o’clock with a Cyclops lens over it
  • Unidirectional rotatable bezel with a black Cerachrom ceramic insert
  • 41mm case in stainless steel
S$15,250 S$16,726 S$17,880
Rolex GMT-Master II ‘‘Pepsi’’ ref. M126710BLRO-0001
  • Bidirectional rotatable bezel with a bicolored insert
  • Jubilee bracelet
  • Red GMT hand with a luminous arrowhead tip
S$15,800 S$24,803 S$27,500
Rolex Cosmograph Daytona ref. M126500LN-0001
  • Snailed chronograph subdials at 3,6, and 9 o’clock
  • Monobloc black Cerachrom ceramic bezel with an engraved tachymeter scale
  • Oyster bracelet
S$22,700 S$40,238 S$51,100
Rolex Sky-Dweller ref. M336933-0004
  • Fluted yellow gold Ring Command bezel that sets the 3 functions of the watch
  • Off-center 24-hour disc with an inverted red triangle indicating the additional time-zone
  • Month display via small apertures at each hour marker (12 hours = 12 months)
S$31,050 S$27,410 S$23,000
Rolex Day-Date 40 ref. M228238-0042
  • Day of the week fully spelled out at 12 o’clock
  • Fluted yellow gold bezel
  • President bracelet
S$62,800 S$56,892 S$50,800
Rolex Datejust 36 ref. M126200-0004
  • Smooth, domed, well-polished bezel
  • 36mm Oystersteel case
  • Bright black dial with a sunray finish
S$11,000 S$10,591 S$9,600
Rolex Yacht-Master 37 ref. M268622-0002
  • Bidirectional rotatable bezel with raised polished numerals
  • Blue lollipop-style seconds hand with a luminous tip
  • 37mm Oystersteel case
S$16,700 S$14,852 S$12,356
Rolex Lady-Datejust 28 ref. M279175-0023
  • Diamond-paved dial set with 291 diamonds
  • Everose gold Roman numeral hour markers
  • 28mm Everose gold case
S$60,994 S$42,500 S$37,300
Rolex Datejust 31 ref. M278288RBR-0041
  • Red ombré dial that transitions from bright at the center to darker at the edges
  • Diamond-set bezel
  • Ten diamond hour markers set in 18ct yellow gold
S$68,100 S$51,685 S$46,444
Rolex Day-Date 36 ref. M128349RBR-0017
  • Pink opal dial
  • Hour markers in 18ct gold set with 32 diamonds and Roman VI and IX in 18ct gold set with 24 diamonds
  • 18ct white gold President bracelet with diamond-set center links
S$86,000 S$82,842 S$78,000

Final Word

From timeless icons like the Submariner and Datejust to elegant choices like the Lady-Datejust, Rolex offers unmatched craftsmanship, precision, and prestige for every wrist. Whether you seek rugged performance or refined luxury, these most popular models prove why Rolex remains the ultimate symbol of style, success, and enduring value.

Key Takeaways

  • Models like the Daytona and GMT-Master II “Pepsi” consistently appreciate over time due to high demand and limited availability.
  • Women’s favourites like the Lady-Datejust 28 and Day-Date 36 also command strong resale prices.
  • The most popular Rolex watches for men like the Submariner, Daytona, and GMT-Master II “Pepsi” are celebrated for their timeless design, precision engineering, and versatility.

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