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Best Investment Watches of 2024: Our Top 7 Picks

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Best Investment Watches of 2024 Our Top 7 Picks

Investing in luxury watches can be a rewarding endeavor, offering both aesthetic pleasure and financial gains. Brands like Rolex, Audemars Piguet, and Omega stand out due to their renowned craftsmanship, iconic designs, and historical significance. 

Key factors influencing a watch’s investment value include rarity, historical significance, brand reputation, and condition. 

By understanding these elements, collectors can make informed decisions, ensuring their investments not only retain value but also appreciate over time, making luxury watches a smart addition to any investment portfolio.

Why Invest in Luxury Watches?

Investing in watches can be a rewarding venture for many reasons. Watches, especially those from luxury watch brands, often appreciate in value over time. This makes them not only a pleasurable collectible but also a potentially lucrative asset.

Here are some key benefits of investing in luxury watches that exemplify why they are more than just tools for telling time.

1. Value Appreciation

Some watches can see significant value increases. For example, a Patek Philippe Ref. 1518 with a salmon dial sold for just over $11 million at Phillips in 2020, as reported by the CNN. Historical data shows consistent growth in the value of certain models from brands like Rolex and Patek Philippe.

2. Joy and Prestige of Collecting

Owning a prestigious timepiece brings a sense of accomplishment. Imagine wearing a Rolex GMT Master II with its iconic design or a Patek Philippe, revered for its craftsmanship. These watches don’t just tell time; they reflect a collector’s taste and status.

Key Factors Influencing Investment Value

Understanding key elements regarding luxury watch investments can help you make informed decisions and potentially yield significant returns. Here, we explore the main factors that contribute to a watch’s long-term investment value.

1. Historical Significance

History and provenance play pivotal roles in determining a watch’s value. Watches with a storied past or associations with significant events or personalities often command higher prices in the market. 

For example, the Omega Speedmaster, known as the “First Omega in Space,” gained fame after astronaut Wally Schirra wore it during the Mercury-Atlas 8 mission. 

This historical significance makes it a prized piece for collectors. Similarly, the Rolex Submariner, famously known as James Bond’s watch of choice, has become synonymous with style and adventure. Its connection to the iconic film series has significantly boosted its appeal and market value.

2. Rarity and Limited Editions

The rarity of a watch significantly enhances its appeal and value. Rare and limited edition watches are highly valued because they offer exclusivity and unique features that are not available in standard models. 

Collectors and enthusiasts often seek these watches for their potential to appreciate in value and for the prestige of owning a piece of horological history. 

For instance, the Rolex GMT-Master II “Tiffany and Co.” is a coveted model due to its distinctive styling and the prestige of the Tiffany brand association. Similarly, the Patek Philippe Nautilus 5711/110P-001 stands out for its rarity and exquisite craftsmanship, making it a standout addition to any serious collection. 

3. Price Appreciation Over Time

When investing in luxury watches, knowing which models appreciate in value can help make informed decisions. Certain watches not only retain their worth over time but can also become significantly more valuable. Here’s a look at how some watches fare in terms of value appreciation, backed by historical price data.

Watches That Will Rise in Value

  • Rolex Submariner: Consistently one of the most sought-after models, the Submariner has shown a steady increase in value, particularly limited-edition pieces or those with unique features. While its price averages around S$18,000, the collection ranges from S$11,000 to S$178,000.
  • Patek Philippe Nautilus: Known for its distinctive design, the Nautilus has seen dramatic price increases, especially for vintage models, due to high demand and limited supply. Averagely, this can cost around S$142,000 and the market value can be anywhere between S$36,000 to S$774,000, depending on the model.
  • Omega Speedmaster: Famous for its space heritage, certain vintage Speedmasters have appreciated significantly, particularly those associated with NASA missions. A watch from this collection may cost S$6,000 on average but the collection’s market price range goes from S$800 to S$54,000.

Watches That Hold the Most Value

  • Rolex Daytona: A perennial favorite among collectors, the Daytona, which is S$43,000 on average, is known for retaining its value exceptionally well, often selling for up to S$244,000 on the secondary market than its initial retail price.
  • Audemars Piguet Royal Oak: This iconic model, averaging around S$62,000, with its unique octagonal bezel, maintains high demand and has a strong track record of value appreciation that can go up to S$479,000.

Best Investment Watches

If you are looking for watches that not only tell time but also appreciate in value, this section should be particularly valuable. Each watch listed here has unique characteristics that make it an attractive investment option.

1. Rolex Daytona Ref. 116509-0071 – White Gold Bezel, Blue Dial

Rolex Daytona, Ref. 116509-0071red

Market Price

  • Original Price: S$56,275
  • Current Price: S$58,100
  • Secondary Market Price: S$69,518

About

The Rolex Daytona Ref. 116509-0071, introduced in the 2000s, quickly became a symbol of luxury and precision in the watchmaking world. Originally designed for professional racecar drivers, this model has transitioned into a highly sought-after piece for collectors and enthusiasts alike. Over the years, its value has appreciated, evident from its retail price of S$58,100 and a significantly higher pre-owned market price of S$69,518.

Features

The Rolex Cosmograph Daytona Ref. 116509-0071 features a luxurious white gold case with a matching Oyster bracelet and a striking blue sunburst dial. It is equipped with the Rolex caliber 4130, a self-winding chronograph movement. The watch boasts a tachymeter bezel, sapphire crystal glass, and a closed back, ensuring durability and elegance.

Specifications

  • Production Year: 2016
  • Case Size: 40mm
  • Materials:
    • Dial – Blue
    • Bracelet – White Gold
    • Bezel – White Gold
  • Function: Small Seconds, Seconds, Minutes, Hours, Chronograph
  • Mechanism: Automatic, Calibre 4130, 72-Hour Power Reserve

Why You Should Invest?

Investing in the Rolex Daytona Ref. 116509-0071 is a prudent choice due to its consistent appreciation in value, a trend highlighted by its current market performance, which exceeds its original retail price. This model embodies luxury and precision, features sought after by collectors, enhancing its desirability and potential resale value.

2. Rolex GMT Master II Pepsi Ref. 126710BLRO – Stainless Steel Bezel, Black Dial

Rolex GMT Master II Pepsi, Ref. 126710BLRO

Market Price

  • Original Price: S$14,745
  • Current Price: S$15,700
  • Secondary Market Price: S$26,957

About

The Rolex GMT-Master 126710BLRO, unveiled at BaselWorld in 2018, quickly captured the attention of watch enthusiasts worldwide. This model, recognized for its iconic design and robust functionality, has seen a significant appreciation in value. Initially priced at S$15,700, its market value soared to S$26,957 by June 2024, highlighting its growing demand and popularity.

Features

The Rolex GMT-Master II, model reference 126710BLRO, boasts an automatic caliber 3285 movement with a 70-hour power reserve and 31 jewels. This 2024 production features a robust steel case and bracelet, complemented by a ceramic bezel. The watch has a 40mm case diameter, is water-resistant up to 10 ATM, and is protected by a sapphire crystal.

Specifications

  • Production Year: 2018
  • Case Size: 40mm
  • Materials:
    • Dial – Black
    • Bracelet – Stainless Steel
    • Bezel – Stainless Steel
  • Function: Seconds, Minutes, Hours, Additional 24 Hour Hand, Chronometer, Date
  • Mechanism: Automatic, Calibre 3285, 70-Hour Power Reserve

Why You Should Invest?

Investing in the Rolex GMT Master II Pepsi Ref. 126710BLRO is strategically sound due to its iconic Pepsi bezel design and robust functionality, which have driven its significant appreciation on the secondary market.

3. Audemars Piguet Royal Oak Ref. 15202ST – Stainless Steel Bezel, Blue Dial

Audemars Piguet Royal Oak, Ref. 15202ST

Market Price

  • Original Price: S$24,615
  • Current Price: S$21,000
  • Secondary Market Price: S$78,349

About

The Audemars Piguet Royal Oak ‘Extra-Thin’, also known as the modern Jumbo, traces its aesthetic roots back to the original Royal Oak design introduced in 1972. This iconic timepiece has not only maintained its celebrated design over the decades but has also significantly increased in value. Originally listed at around S$21,000, its market value has escalated to an impressive S$78,349.

Features

The AP Royal Oak Jumbo Ref. 15202ST.OO.1240ST.01, features an automatic caliber 2121 movement with a 40-hour power reserve and 36 jewels. This 2020 model has a steel case and bracelet, measuring 39mm x 49mm with an 8.1mm thickness, and is water-resistant up to 5 ATM. The watch showcases a blue dial with no numerals and a sapphire crystal.

Specifications

  • Production Year: 2012
  • Case Size: 39mm
  • Materials:
    • Dial – Blue
    • Bracelet – Stainless Steel
    • Bezel – Stainless Steel
  • Function: Minutes, Hours, Date
  • Mechanism: Automatic, Calibre 2121, 40-Hour Power Reserve

Why You Should Invest?

Investing in the Audemars Piguet Royal Oak Ref. 15202ST is highly advisable due to its iconic status and exceptional market performance, where its secondary market value has significantly exceeded its original price.

4. Omega Speedmaster Moonwatch Professional Ref. 311.30.42.30.01.006 – Stainless Steel Bezel, Black Dial

Omega Speedmaster Moonwatch Professional, Ref. 311.30.42.30.01.006

Market Price

  • Original Price: N/A
  • Current Price: S$8,600
  • Secondary Market Price: S$7,037

About

The Speedmaster, replacing the 3753 and known as the ‘sapphire sandwich’, has continued its legacy as a key piece in the world of horology. While the watch head remains unchanged, the model has evolved with an updated bracelet and a richer presentation box. Initially priced at around S$8,600 at authorized dealers, the secondary market for this watch shows a wide price range from S$4,294 to S$125,276.

Features

The Omega Speedmaster Professional Moonwatch, Ref. 311.30.42.30.01.006, is a continuation of the iconic ‘sapphire sandwich’ design. This watch features the Omega caliber 1863 movement, known for its chronograph function and a small seconds sub-dial. It has a stainless steel case with a diameter of 42mm and a lug width of 20mm, complemented by a tachymeter bezel and a black dial with stick and dot indexes.

Specifications

  • Production Year: 2014
  • Case Size: 42mm
  • Materials:
    • Dial – Black
    • Bracelet – Stainless steel
    • Bezel – Stainless Steel
  • Function: Hours, Minutes, Small Seconds, Chronograph
  • Mechanism: Automatic, Caibre 1863, 48-Hour Power Reserve

Why You Should Invest?

Investing in the Omega Speedmaster Moonwatch Professional, Ref. 311.30.42.30.01.006, is a wise decision due to its iconic ‘sapphire sandwich’ design and its broad secondary market range, indicating strong collector interest and potential for significant value appreciation.

5. Breguet Tradition Ref. 7057BB/11/9W6 – White Gold Bezel, Silver Dial

Breguet Tradition, Ref. 7057BB_11_9W6

Market Price

  • Original Price: S$36,037
  • Current Price: S$38,400
  • Secondary Market Price: S$17,375 to S$42,549

About

The Breguet Tradition 7057, launched in 2010, is an expanded iteration of the 2005 Tradition 7027, maintaining the heritage and distinctive style of its predecessor. As of the latest data, its price stands at S$38,400, though it varies on the secondary market, ranging from S$17,375 to S$42,549. This variance highlights its sustained appeal and fluctuating collector interest over time.

Features

The Breguet Tradition 7057BB/11/9W6 is a refined timepiece featuring a manual winding caliber 507 DR1 movement housed within a 40mm white gold case. It boasts a power reserve of 50 hours and contains 34 jewels. The watch displays a silver dial with Roman numerals under a sapphire crystal and is water-resistant up to 3 ATM. The bracelet is made of blue crocodile skin with a white gold buckle clasp.

Specifications

  • Production Year: 2012
  • Case Size: 40mm
  • Materials:
    • Dial – Silver
    • Bracelet – Crocodile Skin
    • Bezel – White Gold
  • Function: Hours, Minutes, Power Reserve Indicator
  • Mechanism: Automatic, Calibre 507 DR1, 50-Hour Power Reserve

Why You Should Invest?

Investing in the Breguet Tradition Ref. 7057BB/11/9W6 is compelling due to its enduring appeal and the variability in its secondary market pricing, which suggests room for significant value appreciation.

6. Rolex Submariner Date ‘Hulk’ Ref. 116610LV – Stainless Steel Bezel, Green Dial

Rolex Submariner Date ‘Hulk’, Stainless Steel Bezel, Green Dial, Ref. 116610LV

Market Price

  • Original Price: S$14479
  • Current Price: S$12,200
  • Secondary Market Price: S$16,752 to S$63,818

About

Introduced at BaselWorld 2010, the Rolex Submariner 116610lv-0002, nicknamed ‘Hulk‘ due to its distinctive green dial, is an evolution of the 2003 Submariner 16610LV. The watch’s popularity has grown since its debut, initially priced at S$14,479. Despite its current price being listed at S$12,200, the secondary market shows a broad price range from S$16,752 to S$63,818, reflecting its high demand and collectible status among watch enthusiasts.

Features

The Rolex Submariner Date Ref. 116610LV, known as “The Hulk,” features an automatic caliber 3135 movement with a 48-hour power reserve and 31 jewels. This 2019 model comes in a 40mm steel case paired with a steel bracelet, both complementing its distinctive green dial and ceramic bezel. The watch is water-resistant up to 30 ATM and protected by a sapphire crystal. It includes a date function and is secured with a steel fold clasp.

Specifications

  • Production Year: 2010
  • Case Size: 40mm
  • Materials:
    • Dial – Green
    • Bracelet – Stainless Steel
    • Bezel – Stainless Steel
  • Function: Hours, Minutes, Seconds, Chronometer
  • Mechanism: Automatic, Calibre 3135, 48-Hour Power Reserve

Why You Should Invest?

Investing in the Rolex Submariner Date ‘Hulk’ Ref. 116610LV is a strong choice due to its iconic status and significant price variability on the secondary market, which underscores its desirability and potential for appreciation.

7. TAG Heuer Carrera Chronograph Ref. CBS2216.BA0041 – Stainless Steel Bezel, Silver Dial

TAG Heuer Carrera Chronograph, Ref. CBS2216.BA0041

Market Price

  • Original Price: N/A
  • Current Price: S$8,995
  • Secondary Market Price: S$6,503 to S$9,711

About

The TAG Heuer Carrera Chronograph ‘Glass Box’ model CBS2216.BA0041 was launched in 2024, marking a new chapter in the Carrera lineage with its modern take on classic aesthetics. Priced at S$8,995, its current market value reflects the watch’s appeal and potential as a new favorite, with its secondary market price ranging from S$6,503 to S$9,711, indicating a healthy interest and value retention shortly after its release.

Features

The TAG Heuer Carrera Chronograph Ref. CBS2216.BA0041, is a sophisticated automatic timepiece with a 39mm steel case and matching steel bracelet, featuring a silver dial. This 2023 model is equipped with a steel bezel and a sapphire crystal for durability. The watch is water-resistant up to 100 meters and secured with a steel fold clasp.

Specifications

  • Production Year: 2024
  • Case Size: 39mm
  • Materials:
    • Dial – Silver
    • Bracelet – Stainless Steel
    • Bezel – Stainless Steel
  • Function: Hours, Minutes, Small Seconds, Date, Chronograph, Column wheel
  • Mechanism: Automatic, Calibre TH20-00, 80-Hour Power Reserve

Why You Should Invest?

Investing in the TAG Heuer Carrera Chronograph Ref. CBS2216.BA0041 is a savvy decision due to its fresh release and the healthy interest it has already garnered, as evidenced by its stable secondary market prices. 

Comparison Table

This overview provides insights into the investment potential and market dynamics of each timepiece, allowing collectors and enthusiasts to understand the varying appeal and value retention of these iconic models.

Model

Key Features

Original Price (S$)

Current Price (S$)

Secondary Market Price (S$)

Rolex Daytona Ref. 116509-0071

  • White Gold
  • Calibre 4130
  • Chronograph

56,275

58,100

69,518

Rolex GMT Master II Pepsi Ref. 126710BLRO

  • Steel
  • Calibre 3285
  • Ceramic Bezel

14,745

15,700

26,957

Audemars Piguet Royal Oak Ref. 15202ST

  • Stainless Steel
  • Calibre 2121
  • Sapphire Crystal

24,615

21,000

17,375 to 78,349

Omega Speedmaster Moonwatch Professional Ref. 311.30.42.30.01.006

  • Stainless Steel
  • Calibre 1863
  • Chronograph

N/A

8,600

4,294 to 125,276

Breguet Tradition Ref. 7057BB/11/9W6

  • White Gold
  • Calibre 507 DR1
  • Power Reserve Indicator

36,037

38,400

17,375 to 42,549

Rolex Submariner Date ‘Hulk’ Ref. 116610LV

  • Stainless Steel
  • Calibre 3135
  • Water-resistant 30 ATM

14,479

12,200

16,752 to 63,818

TAG Heuer Carrera Chronograph Ref. CBS2216.BA0041

  • Stainless Steel
  • Calibre TH20-00
  • 80-Hour Power Reserve

N/A

8,995

6,503 to 9,711

*Prices may change depending on market and economic conditions.

Investment Tips and Strategies

Buying Tips:

When looking to invest in high-end watches, several key factors should guide your purchasing decisions:

  • Authenticity Checks: Always ensure the authenticity of the watch through certified dealers or verification services. Authenticity is crucial not only for maintaining the value of the watch but also for ensuring it retains its appeal if you decide to sell it later.
  • Condition Checks: Inspect the watch for any signs of wear, damage, or modifications. A watch in mint condition often holds its value better and can be considered a more reliable investment. Request detailed photos and condition reports if purchasing online.
  • Research Market Prices: Understand the market dynamics, including the original price and how it compares to the current and secondary luxury watch market prices. This will help you determine the investment potential and recognize a fair price when you see it.

Diversifying Your Collection:

Expanding your watch collection across different brands, styles, and historical periods can significantly enhance its overall value and resilience against market fluctuations.

  • Mitigate Risks: Just like with any investment portfolio, diversifying helps mitigate risks. If one segment of the market dips, others might hold steady or even increase in value.
  • Broaden Appeal: A diverse collection can appeal to a wider range of potential buyers. This is particularly useful if you ever decide to sell part of your collection.
  • Explore Different Segments: Consider mixing modern luxury watches with vintage pieces. Vintage models often carry historical significance that can appreciate over time, while modern watches might boast technological advancements or limited edition status that make them desirable.

Final Word

Navigating the world of investment watches requires a keen eye and a solid understanding of the market. As you build your collection, it’s essential to balance passion with practicality. Each of these models has a unique story and intrinsic value, making them wise choices for both personal enjoyment and financial investment.

Key Takeaways

  • Diversify your watch collection across various brands and styles to mitigate risks and enhance potential returns. Including both vintage and modern models can broaden market appeal and investment security.
  • Focus on brands with strong reputations like Rolex, Patek Philippe, and Audemars Piguet, and seek out limited editions or models with unique features, as their scarcity can significantly enhance their value over time.
  • Stay informed about market trends and historical price data. Understanding which models appreciate over time can guide more strategic investments and ensure that each purchase has the potential to increase in value.

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