Iconic Watches Made in France: Top French Watch Brands to Know

1. Yema

Yema is a renowned French watch brand with a history that dates back to 1948. Founded by Henry Louis Belmont in Besançon, France, with the aim of providing high-quality and accessible watches, the brand became famous for its technical prowess in diverse fields such as diving, auto racing, sailing, and even space exploration.

In 1963, it introduced the Superman collection, a watershed moment in diving watches. This series included an innovative and patented bezel locking mechanism that set new standards for durability and functionality in underwater conditions. It remains popular among diving enthusiasts.

The brand is notable for its milestones beyond terrestrial adventures. An example is the Yema Spationaute 1, the first French watch worn in space. In 1982, astronaut Jean-Loup Chrétien wore it during his 10-day mission, marking a significant achievement for French watchmaking.

As per WatchCharts, Yema watches cost around S$2,000 on average, though prices may vary significantly depending on the model.

Notable Models

1. Yema Superman Gilt CMM.10 – Stainless Steel, Black Gilt Dial ref. 12.14.55.SN.M2

Market Price

• Retail Price: S$1,790
• Private Market Price: S$1,550
• Pre-Owned Price: S$1,680

A modern take on the classic 1963 design, this Superman model combines iconic features with updated functionality. It has a 39mm steel case, a black gilt dial with a double-dome sapphire crystal above it, a glossy sapphire dive bezel, and 300-meter water resistance, making it a go-to option for contemporary (male) divers and watch collectors.

2. Yema Urban Classic – Stainless Steel, Light Blue Dial ref. YUBC24-37-JU64

Market Price

• Retail Price: S$690
• Private Market Price: S$655
• Pre-Owned Price: S$678

Designed for style and performance, this Yema Urban Classic brings new touches to a vintage French dress watch design. It has a polished 37.5mm stainless steel case, an elegant, brushed light blue dial, and a leather strap with the option of a stylish steel mesh bracelet. It may be a men’s watch (like all the brand’s other watches), but you’ll find it appealing if you’re a lady who appreciates aesthetics and robustness in a larger case.

2. L.Leroy

L.Leroy, founded in Paris in 1785 by watchmaker Basile Le Roy, is a historic French watchmaking brand renowned for its exceptional craftsmanship and groundbreaking innovations. 

Early in its history, it earned the patronage of European royalty, including Napoleon Bonaparte and Queen Victoria, solidifying its reputation for precision and luxury. It expanded its reach in the 19th century, opening a boutique in London in 1854 and becoming the only foreign watchmaker to receive a royal warrant from Queen Victoria.

Its legacy of innovation was further cemented in 1900 with the creation of the Leroy 01, a masterpiece with 25 complications and 975 components. This watch, unveiled at the Paris Universal Exhibition, was the most complicated timepiece of its era and remained unmatched until 1989.

L.Leroy watch prices depend on the material, age, condition, and complications. However, they typically sell for between approximately S$6,500 and S$154,730 or more on the secondary market.

Notable Models

1. L.Leroy Osmior Single Push Piece Chronograph – White Gold, Silver Dial ref. LL100/1

Market Price

• Price: Available upon request

This luxury men’s watch features a 41mm white gold case complemented by a silver-toned hand-guillochéd gold dial with subdials at 12 and 6 o’clock and an alligator leather strap. With its elegant materials, finishing, and unmatched precision, it embodies L.Leroy’s commitment to excellence.

2. L.Leroy Automatic Marine Deck Chronometer – White Gold, Black Dial ref. LL200/2

Market Price

• Price: Available upon request

This elegant men’s timepiece is part of the contemporary watches that uphold the brand’s tradition of fine chronometry. It offers a super masculine look with its black-white color combination consisting of a refined 43mm white gold case, a black dial with small seconds and power reserve indicator subdials, and a comfortable black leather strap that completes its look.

3. Baltic

Baltic is a French microbrand founded by Etienne Malec. Inspired by his father’s vintage watch collection, Malec sought to create high-quality watches that blend classic aesthetics with modern craftsmanship. The brand’s name pays homage to Malec’s father’s roots near the Baltic Sea in Poland.

It emerged onto the watchmaking scene in 2017 with a highly successful Kickstarter campaign that significantly exceeded its funding goals, marking a pivotal moment in the brand’s journey. This success reflected the strong demand for accessible, vintage-inspired timepieces. 

Key to the brand’s appeal is its commitment to vintage design, exemplified in features such as sector dials reflecting Art Deco influences and domed acrylic or sapphire crystals enhancing the classic aesthetic. It expertly integrates these historical elements with contemporary materials and manufacturing techniques to create durable, reliable, and visually stunning timepieces.

According to WatchCharts, its watches cost around S$800 on average, though prices may vary significantly depending on the model.

Notable Models

1. Baltic Aquascaphe Classic Blue Gilt – Stainless Steel, Blue Dial

Market Price

• Retail Price: S$824
• Private Market Price: S$795
• Pre-Owned Price: S$800

This luxury men’s Aquascaphe model features a vintage diver’s design with a 39mm stainless steel case and a double dome sapphire crystal above the dial. It combines elegance with functionality, offering water resistance up to 200 meters. It also includes a unidirectional rotatable sapphire bezel and a luminous dial, making it ideal for diving enthusiasts and everyday wear.

2. Baltic Prismic Salmon – Steel and Titanium, Salmon Dial

Market Price

• Retail Price: S$1,491
• Private Market Price: S$1,230
• Pre-Owned Price: S$1,335

This beautiful unisex model gets its inspiration from cocktail pieces. It blends simplicity with elegance, featuring a 36mm titanium case with a steel bezel and lugs designed for a minimalist look. The real magic is in its dial, which features brushed/guilloche/grained finishes topped with a warm, sexy salmon hue, showcasing its mesmerizing appeal. Throw in its stylish steel mesh bracelet, and you have an affordable yet chic piece!

4. Bell & Ross

Bell & Ross is a renowned French watch brand founded in 1992 by Bruno Belamich (the “Bell”) and Carlos A. Rosillo (the “Ross”). The brand quickly established itself as a leader in functional, precision-driven timepieces designed to meet the rigorous demands of professionals in extreme environments, such as military pilots, divers, and astronauts.

It was founded with a mission to create watches that blend technical precision with robust and utilitarian design. Its early models were produced in collaboration with Sinn Spezialuhren, a German manufacturer known for its high-performance watches, until 2005.

The innovative brand boasts some impressive feats, such as:

• Introducing the Space 1, the first automatic chronometer watch worn in space in 1994. It gained recognition for its reliability in extreme conditions.
• Introducing the Hydro Challenger in 1997, which set a world record for water resistance, functioning at depths of up to 11,110 meters. Its innovative oil-filled case eliminated issues with underwater visibility and pressure resistance.
• Launching the BR-01 instrument in 2005, which redefined watch design by mimicking the shape and layout of aircraft cockpit instruments. Its square case and large dial offer unparalleled readability and precision.

WatchCharts indicates Bell & Ross watches cost around S$4,000 on average, though prices range from around S$1,000 to S$29,000 depending on the model.

Noteworthy Models

1. Bell & Ross BR-X5 – Stainless Steel, Black Dial ref. BRX5R-BL-ST/SRB

Market Price

• Retail Price: S$9,900
• Private Market Price: S$8,500
• Pre-Owned Price: S$9,000

This BR-X5 is a luxury men’s watch with an everyday design and rugged materials that evoke a feeling of youthful masculinity. It stands out with its robust 41mm square-shaped stainless steel case, black dial with a power reserve indicator at 9 o’clock and successive date display at 3 o’clock, and black rubber strap. It embodies French function and style, offering reliability and elegance.

2. Bell & Ross BR-S Blue Diamond Eagle Diamonds – Stainless Steel, Midnight Blue Dial ref. BRS-EA-ST-LGD/SCR

Market Price

• Retail Price: S$9,700
• Private Market Price: S$9,550
• Pre-Owned Price: S$9,710

The BR-S Blue Diamond Eagle Diamonds is a luxury men’s watch that pays homage to the stars that made finding bearings while out on the ocean possible. It captivates with its celestial theme consisting of a 39mm square-shaped steel case, a diamond-adorned bezel, and a midnight blue dial adorned with diamonds resembling a constellation.

5. Cartier

Cartier, founded in Paris in 1847 by Louis-François Cartier, is one of the most prestigious French luxury houses known for its exquisite watches and jewelry. Its journey began when Louis-François took over his master’s workshop and quickly gained recognition, attracting prominent clients like Princess Mathilde, a cousin of Napoleon III.

By 1874, his son Alfred Cartier expanded the business, further establishing Cartier as a leading name in luxury. However, Alfred’s son, Louis Cartier, truly revolutionized the brand. In 1904, Louis designed the Santos watch for Brazilian aviator Alberto Santos-Dumont, one of the first wristwatches for men, marking a transformative moment in personal timekeeping.

Cartier solidified its reputation with international boutiques in New York, London, and Saint Petersburg, and introduced the iconic Tank watch in 1917, inspired by the silhouette of World War I tanks. As the “jeweler of kings and king of jewelers,” it continues to redefine elegance and innovation in the world of horology.

WatchCharts reveals its watches cost around S$6,000 on average, though prices range from around S$800 to S$79,000 depending on the model.

Notable Models

1. Cartier Santos De Cartier – Stainless Steel, Graduated Green Dial ref. WSSA0062

Market Price

• Retail Price: S$10,500
• Private Market Price: S$8,705
• Pre-Owned Price: S$9,593

This Cartier Santos watch oozes sophistication with its monochromatic design and striking green dial. It features a 39.8mm square case, a square bezel with visible screws, and a 7-sided crown set with a synthetic faceted blue spinel, offering a bold yet sophisticated aesthetic. Equipped with a matching steel bracelet and automatic movement, it remains a classic choice for style-conscious men.

2. Cartier Ballon Bleu De Cartier – Stainless Steel, Pink Sunray Dial ref. WSBB0068

Market Price

• Retail Price: S$8,407
• Private Market Price: S$6,550
• Pre-Owned Price: S$7,100

The Cartier Ballon Bleu is known for its round, bubble-like case and elegant design. This model reflects femininity with its round 33mm stainless steel case, a crown set with a blue cabochon, a pink dial with silver-tone markers, and a thin silhouette that contributes to its comfort around the wrist.

6. Pequignet

Founded in 1973 by Émile Pequignet, the Pequignet brand is a prestigious French watch manufacturer known for its commitment to quality, precision, and elegance. Located in Morteau, a town in the Jura region of France, Pequignet embodies the traditional French expertise in watchmaking while integrating modern innovations.

Initially focused on creating refined and stylish timepieces, Pequignet quickly earned a reputation for its unique designs and high-quality craftsmanship. It’s a notable player in the luxury watch market, catering to customers seeking distinctive and elegant pieces with a touch of French sophistication.

One of its most notable innovations is the designing of the Caliber Royal movement in 2011. It was designed and manufactured entirely in France, showcasing the country’s watchmaking expertise. This movement is featured in the brand’s Royal collection.

The price of its watches varies depending on the material, condition, and complication. They typically cost between S$407 and S$100,446 or more.

Notable Models

1. Pequignet Royale GMT – Stainless Steel, Silver Opaline Dial ref. 9010933

Market Price

• Retail Price: S$12,442
• Private Market Price: S$11,100
• Pre-Owned Price: S$12,398

The Royale GMT is a sophisticated men’s timepiece featuring a 42mm steel case, a distinctive silver opaline dial, and an automatic movement. It also includes a day and grande date display below 12 o’clock, a day/night indicator at 6 o’clock, a power reserve indicator at 8 o’clock, and dual time zone functionality at 4 o’clock, perfect for the modern traveler who values style and practicality.

2. Pequignet Equus Origine – Rose Gold, Silvered Dial ref. 8331418

Market Price

• Retail Price: S$1,343
• Private Market Price: S$1,200
• Pre-Owned Price: S$1,315

The Equus Origine is a ladies’ piece inspired by the equestrian world. It offers a 30mm rose gold case that houses a stunning silver dial with golden and diamond details. Its elegant design and sparkling finish make it a perfect choice for women seeking luxury and timeless elegance.

7. Sartory Billard

Sartory Billard is a French independent watch brand founded by Armand Billard and Ludovic Sartory in 2015. It emerged as a collaborative effort between the founders, blending their shared passion for mechanical watchmaking and modern design. However, Billard later took full ownership.

Rooted in the principles of artisanal craftsmanship, the brand aims to bridge the gap between traditional horology and contemporary aesthetics. It gained recognition for its focus on customization, innovative designs, and high-quality materials, appealing to collectors and enthusiasts seeking individuality in their timepieces.

One of its defining innovations is its emphasis on customizable dials. Clients can choose from various materials, textures, and colors, allowing for highly personalized creations. Additionally, its watches’ cases often feature clean, contemporary lines coupled with ergonomic designs that prioritize comfort and wearability.

Prices of its watches depend on the type, complications, and materials used. According to the official site, an SB04-S starts at S$5,655, while an SB06-24 with a flying tourbillon starts at S$135,730.

Notable Models

1. Sartory Billard SB06 Flying Tourbillon – Stainless Steel, Gray Dial ref. SB06-12

Market Price

• Price: S$124,419

(This model is also available in other case and dial options). This handsome men’s watch features a 41mm case, a dial with a 12-hour display, and an open flying tourbillon at 6 o’clock. It merges traditional craftsmanship with modern engineering. Its design reflects a blend of elegance and functionality, making it a standout piece in men’s luxury watches.

2. Sartory Billard SB04 Bespoke – Available in Steel or Titanium Cases and Titanium, Guilloche, or Stone Dial Colors in Various Colors and Finishes

Market Price

• Price: S$5,655 on average

Designed with a sleek, minimalist style, this customizable men’s watch highlights the sophisticated use of various materials and designs to suit different clientele. Its 40mm case, box-shaped sapphire crystal, and leather strap are the only constant things. It combines simplicity with high-quality materials for a refined and timeless look.

8. Hermès

Hermès is a French luxury brand with a rich history that extends into the world of watchmaking. Established in 1837 by Thierry Hermès as a harness workshop in Paris, it originally focused on equestrian products, gaining fame for its exquisite craftsmanship.

In the 1920s, the brand began diversifying into fashion and accessories, including producing high-quality watches, which were initially crafted in collaboration with Swiss manufacturers. The introduction of the Ermeto watch in 1926 marked its early steps into horology, emphasizing its commitment to elegance and functionality.

In 1998, it revolutionized watch straps with the introduction of the double tour strap, designed by Martin Margiela. The strap wrapped around the wrist twice and became a signature element of the brand’s timepieces.

According to WatchCharts, Hermès watches cost around S$1,000 on average, though prices range from around S$400 to S$6,000 depending on the model.

Notable Models

1. Hermès Arceau – Stainless Steel, White Lacquered Dial ref. W055378WW00

Market Price

• Retail Price: S$4,949
• Private Market Price: S$3,112
• Pre-Owned Price: S$4,050

This Arceau luxury men’s watch stands out with its asymmetrical lugs and rounded 40mm steel case. It embodies timeless elegance and the features of the watch originally designed by Henri d’Origny, including a distinctive italicized numeral design and leather strap. It perfectly combines craftsmanship with understated sophistication.

2. Hermès Cape Cod – Stainless Steel, Opaline Silvered Dial ref. W040246WW00

Market Price

• Retail Price: S$4,542
• Private Market Price: S$2,517
• Pre-Owned Price: S$3,116

This ladies’ Cape Cod watch is instantly recognizable as it showcases Hermès’s signature anchor-chain link motif. A modern relative of the original piece first designed by Henri d’Origny in 1991, it features dual straps, adding a modern twist to its classic design. It combines chic style with Hermès’ renowned quality.

9. Breguet

Breguet was founded in 1775 by Abraham-Louis Breguet in Paris, France. Known as a pioneer in the art of watchmaking, Breguet’s innovations significantly influenced the industry and remain central to horology. It’s associated with luxury, precision, and groundbreaking advancements.

Abraham-Louis Breguet, born in Neuchâtel, Switzerland, trained under some of the finest watchmakers of the 18th century before establishing his workshop in Paris. Early in his career, he gained recognition for creating timepieces that combined technical innovation with elegant aesthetics.

By the early 19th century, his reputation had spread across Europe. His clientele included royalty, military leaders, and prominent figures such as Queen Marie-Antoinette, Napoleon Bonaparte, and Tsar Alexander I of Russia. After his death in 1823, the company remained under family management for several decades before being sold to external owners.

According to WatchCharts, Breguet watches cost around S$22,000 on average, though prices range from around S$7,000 to S$92,000 depending on the model.

Notable Models

1. Breguet Classique Répétition Minutes 7637 – Rose Gold, Black Dial ref. 7637BR/2N/9ZU

Market Price

• Price: Available Upon Request

This Breguet Classique luxury men’s watch appears simple at first but commands its presence with its larger-than-usual (for a dress watch) 42mm case size and minute repeater complication. However, it softens the intimidation with its beautiful design, clean dial, and smooth strap that sits comfortably around the wrist.

2. Breguet Classique 8067 – Yellow Gold, White Mother-Of-Pearl Dial ref. 8067BA/52/964

Market Price

• Price: Available Upon Request

The Breguet Classique 8067 is the ideal watch for the modern, confident woman. It amplifies boldness with its professional design while maintaining a feminine touch with its golden 30mm case, white mother-of-pearl dial, and crown with a blue sapphire. Designed for grace and style, it embodies Breguet’s commitment to quality and aesthetic sophistication.

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