9 Indian Watch Brands Known for Quality and Craftsmanship

India crafts its own timepieces, with Titan standing tall as the most prominent homegrown brand. Beyond Titan, it boasts several noteworthy names in the top 10 Indian watch brands, including HMT, Fastrack, Sonata, Maxima, Ethos, Jaipur Watch Company, Nebula, Zoop, Timex India, and Bangalore Watch Company. 

The country makes good watches, blending affordability, innovation, and increasingly sophisticated designs that appeal both locally and globally. As for opulence, the most expensive watch reportedly owned by an Indian is a rare Patek Philippe Nautilus Travel Time, valued in crores. Here are some top Indian watch brands to look out for in 2026.

1. Jaipur Watch Company

The Jaipur Watch Company was established in 2013 in the historic city of Jaipur, Rajasthan, by horology enthusiast and entrepreneur Gaurav Mehta. It emerged from a desire to create an authentically Indian luxury watch brand that could stand shoulder to shoulder with established Swiss houses while drawing deeply from India’s cultural heritage.

In its formative years, it quickly developed a reputation for its elegant dials, often featuring miniature paintings. The brand’s approach was distinct: it created limited-edition collections tied to specific historical or cultural narratives. Each watch, therefore, became a timekeeper and a wearable piece of art. This strategy helped JIWC carve a niche among collectors looking for unique, conversation-starting pieces.

In terms of market performance, it has maintained a boutique-scale operation with steady, though niche, sales volumes. Its timepieces are priced primarily in the INR 40,000 to INR 2 lakh range (approximately S$600–S$3,000), positioning them in the affordable luxury segment. This strategy allowed JIWC to attract both serious watch collectors and new luxury buyers seeking distinctive Indian products.

Key Milestones and Innovations:

• Release of a limited-edition Jump Hour model in homage to Swiss famed designer Gerald Genta in 2018
• Ingenious integration of authentic historical coins in dials, turning history into wearable art.
• Use of hand-painted Pichhwai art, peacock feathers, postage stamps, heritage wood, vintage typewriter keys, and heritage stones.
• Utilization of 3D printing for steel cases, CNC for gold custom watchmaking, and modern Swiss/Japanese movements.

Notable Models

1. The Royal Baagh- Gold-Tone Case, Black Dial

Retail Price: S$720

The Royal Baagh is a men’s watch that celebrates the tiger’s boldness and endurance. It features a case and lugs with macro 3D reliefs, a dial with a floral pattern and rotating disc, a sapphire caseback, and a strong wrist presence. It evokes the spirit of confidence and untamed masculinity, suitable for the modern gentleman with a love for unmatched luxury.

2. Brides of Jaipur Blossom Radiance- Gold-Tone Metal Case, Mother-of-Pearl Dial

Retail Price: S$426

Designed for women, the Blossom Radiance is a unique piece that flaunts royalty with a generous touch of feminine elegance and unparalleled class, from its filigree-weaved case and mother-of-pearl dial with gem-set hour markers to its gem-studded bracelet. Its slim profile, gold-plated case, and lightweight feel make it ideal for formal occasions or royal events.

2. Bangalore Watch Company

Bangalore Watch Company was founded in 2018 by the husband-wife duo Nirupesh Joshi and Mercy Amalraj, who shared a deep passion for fine watchmaking. Observing the lack of high-quality, contemporary luxury watch brands emerging from India, they were inspired to create a modern Indian watch brand that would reflect India’s evolving cultural narrative while adhering to global standards of quality and design.

From the beginning, BWC distinguished itself with a design language rooted in storytelling and cultural references. Instead of generic designs, each collection is inspired by a unique facet of Indian identity or history. Its debut collection, the Renaissance Automatic, featured classic dress watches with clean dials and premium mechanical movements, signaling its commitment to traditional watchmaking values.

The brand operates in the premium microbrand segment, typically pricing its watches between roughly ₹40,000 and ₹150,000 INR (~S$597 to S$2,238). In this niche, it has carved out a loyal following among collectors looking for something unique, culturally meaningful, and well-built. Its collections frequently see waitlists and sellouts, particularly for limited editions.

Key Milestones and Innovations:

• Launching the Mach 1 watch collection in 2019, inspired by India’s iconic MiG-21 fighter jets, blending aviation design cues with distinctly Indian storytelling.
• Meteorite dials in the Apogee collection, offering a piece of outer space on the wrist.
• Superlative finishing on indices and hands, unusual for microbrands in the same price range.
• India-specific cultural references, such as the cricket score-counting bezel in the Cover Drive series.

Notable Models

1. MACH 1 Avalanche- Stainless Steel, White Dial

Retail Price: S$1,536

The MACH 1 Avalanche is a sporty men’s watch that seamlessly marries Indian aviation with contemporary elegance. It features a black PVD-coated stainless steel case, a white dial with a Frostpeak pattern, a minute hand with an airspeed indicator design, and a caseback with an etched helicopter. It’s ideal for the adventurous man who prefers a bold watch that’s out of the ordinary.

2. Cover Drive Pavilion- Stainless Steel, Black Dial

Retail Price: S$1,387

Staying true to the collection’s cricket-themed personality, this rugged men’s eye-catcher captures the majesty of the pavilion, protected by a cricket score counting bezel and encased in a robust 40mm steel body. You’re in luck if you have a smaller wrist since it fits like a smaller watch thanks to its contoured caseback. Slip it on and get in the mood of the game!

3. Titan Watch Company

Titan Watch Company, formally known as Titan Watches Limited, emerged in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO). At a time when the Indian watch market was dominated largely by mechanical timepieces and foreign brands, Titan entered the industry with a vision to revolutionize how Indians viewed timekeeping.

From the outset, it distinguished itself by focusing on quartz technology rather than mechanical movements, introducing watches that were more accurate, stylish, and affordable for the Indian consumer. In 1987, it launched its first quartz watches, disrupting the domestic market and setting the stage for it to challenge the longstanding monopoly of traditional players like HMT.

It has consistently been one of India’s most admired consumer brands. It commands over 50% of India’s organized watch market, competing successfully with international brands. Its flagship stores and widespread retail network—Titan World—help maintain strong market visibility. In recent years, despite the challenges, it reported robust financial performance, with rising revenues and profits.

Key Milestones and Innovations:

• First launching smartwatches and hybrid models in 2016 under its main brand and sub-brands like Fastrack, offering features such as fitness tracking, notifications, and health monitoring.
• Launch of first quartz watches in 1987.
• Launch of the Titan Edge in 2002, the world’s slimmest quartz watch (at the time).
• Introduction of HTSE (High-Tech Self-Energized) watches powered by light in 2011.

Notable Models

1. Titan Edge Murals- Gold-Coated Stainless Steel, Green Dial ref. 1843WM02

Retail Price: S$313

This sexy men’s watch oozes luxurious masculinity with its slim profile, with a case thickness of just 4.35mm. It also features a green dial with horizontal patterns and a subdial at 3 o’clock, a matching gold-coated three-link bracelet, and a quartz movement. Its understated yet captivating look appeals to those who appreciate clean aesthetics and comfort for daily wear.

2. Titan Raga Viva Quartz- Gold-Coated Metal, Champagne Dial ref. NT2621QM02

Retail Price: S$88

The Titan Raga Viva Quartz is a chic women’s watch that blends elegance with craftsmanship. It contains design cues that appeal to the stylish, modern woman, from its curvy case to its thin metal bracelet. It also includes a glossy champagne dial and a jewelry lock mechanism. Popular for festive or formal occasions, it’s a favorite among ladies seeking style and reliable function.

4. Majestic Craftsmen Watch Company

Majestic Craftsmen is a modern Indian watch brand that has emerged from a deep-rooted passion for horology and a commitment to reviving the nation’s watchmaking legacy. Founded by a group of automotive engineers and vintage watch enthusiasts, it transitioned from the precision of engine mechanics to the intricate art of horology.

Its inaugural timepiece, the “Eye of the Tiger,” symbolizes its dedication to craftsmanship and innovation. This watch features a pioneering triple-layered degrade dial, achieved through 35-40 meticulous machining and finishing stages. The design incorporates a stainless steel case with sandblasted partitions, echoing the tiger’s stripes, and lugs shaped to resemble its limbs.

Positioning itself as a premium microbrand, Majestic Craftsmen emphasizes “Designed, Manufactured, and Assembled in India,” challenging the dominance of Swiss and Japanese watchmakers. Its meticulous four-stage production process—encompassing concept development, 3D visualization, manufacturing, and rigorous quality control—ensures each timepiece meets high standards of precision and craftsmanship.

Key Milestones and Innovations:

• 100% Made-in-India production
• Emphasis on mechanical movements
• Recognition from national entrepreneurial agencies
• Meticulous four-stage production process—encompassing concept development, 3D visualization, manufacturing, and rigorous quality control

Notable Models

1. Eye of the Tiger- Stainless Steel, Blue/Yellow/Orange Dial

Retail Price: S$352

This automatic men’s watch is inspired by the intensity of a tiger’s gaze. It combines robust build quality with distinctive Indian motifs, aimed at watch lovers who value both style and substance. It features a 38mm stainless steel case with sandblasted partitions, a date window at 6 o’clock, a mechanical movement, and a design rooted in Indian aesthetics.

5. Horpa Watch Company

Horpa (combination of ‘horology’ and ‘passion’) Watch Company was established in 2017 by Rajeev Asrani with a vision to produce high-quality, domestically manufactured wristwatches that could stand shoulder-to-shoulder with global brands while remaining affordable for Indian consumers. Mr. Asrani, driven by a passion for horology and national pride, aimed to take time telling to a whole new level.

During its initial years, Horpa focused on building robust manufacturing capabilities within India, investing in machinery, skilled labor, and design innovation. One of its first significant milestones was launching a collection of quartz watches that combined modern aesthetics with reliable timekeeping. These early models gained popularity for their competitive pricing and stylish designs.

In recent years, it has witnessed steady growth in both domestic and international markets. Domestically, it benefits from increasing consumer interest in Indian-made products, coupled with competitive pricing and expanding distribution channels, including online retail and brand-exclusive stores. Its affordable pricing and unique Indian design cues provide a niche appeal abroad. 

Horpa has consistently emphasized innovation as a core pillar of its brand. It introduced several noteworthy technological advancements over the years. Among its key innovations was the development of in-house designs that integrated both functional features and fashionable aesthetics, offering styles that reflected Indian tastes while aligning with global trends.

Notable Models

1. Horpa C1 Navy- Stainless Steel, Semi-Skeletonized (Blue) Dial ref. C1SS4502

Retail Price: S$231

Fancy a beefy watch for your everyday adventures? The Horpa C1 Navy is a men’s watch that promises to be a trusted sidekick with its overall chunky profile, commanding wrist presence, and sporty persona. Additional features such as a chronograph and a date display ensure you’re always on top of your game. Plus, its breathable strap guarantees all-day comfort.

2. Horpa Pearlette Angel- Stainless Steel, White Mother-of-Pearl Dial ref. PSR02M40WT

Retail Price: S$201

The Horpa Pearlette Angel is a women’s watch that radiates ethereal grace and splendor. Its design reveals painstaking planning, from its well-polished rose gold PVD-coated stainless steel case to its white mother-of-pearl dial and white strap. It’s ideal for the fashion-conscious lady who wants a stylish timepiece that’s easy on the purse.

6. Sylvi Watch Company

Sylvi is a Surat-based Indian watch brand owned by Style Feathers and established in 2015 by Krushna Ghevariya and Ishan Kukadia to create affordable yet stylish wristwatches tailored specifically for Indian consumers. From the outset, the founders identified a gap in the Indian market — consumers were often forced to choose between high-cost international brands and low-quality local alternatives. Sylvi emerged to bridge this gap, promising modern designs, functional features, and competitive prices.

From its inception, it placed strong emphasis on design innovation and functionality. Their early collections focused on digital and analog-digital watches, featuring sporty aesthetics that appealed to a youthful demographic. It invested heavily in product R&D, experimenting with various case designs, dial layouts, and color combinations to keep up with global trends while retaining an Indian flair.

It has seen impressive growth since its inception, especially within India’s price-sensitive, style-driven watch market. It has achieved significant sales volumes via major online marketplaces like Amazon and Flipkart, becoming a top-selling Indian watch brand in several categories. Moreover, it enjoys strong brand loyalty among young customers who appreciate trend-driven designs without the high price tags.

Key Milestones and Innovations:

• Establishing initial sales channels via online marketplaces like Amazon, Flipkart, and Myntra, quickly gaining traction among young urban buyers.
• Introducing sporty digital-analog hybrids that combine functionality like alarms, stopwatches, and backlight features with rugged casings.

Notable Models

1. Sylvi Urbane Moon- Stainless Steel, Celestial Blue Dial

Retail Price: S$33

The Urbane Moon is a sporty men’s watch that effortlessly blends into any environment thanks to its design and profile. It borrows heavily from Patek Philippe’s Nautilus with its porthole-shaped case with flanks on the sides, rounded octagonal bezel, dial with a horizontal pattern, and integrated bracelet, making it suitable for the modern man who wants a Nautilus without the hefty price tag.

2. Sylvi Prototype Bella Mesh- Gold-Tone Case, White Dial

Retail Price: S$17

The Prototype Bella Mesh is an elegant ladies’ wristwatch with a slim profile, cushion-shaped case, integrated mesh bracelet, and minimalist dial with gold-tone details, designed for versatility and comfort. It suits both professional and casual wear, featuring a subtle color palette and refined details. It reflects Sylvi’s approach to timeless, understated style for women.

7. Delhi Watch Company

Delhi Watch Company was founded in 2020 by a group of horology enthusiasts in India. It emerged from a vision to create well-crafted mechanical watches that honor India’s deep cultural heritage while keeping products accessible and within a reasonable price point. Its founders identified a gap in the Indian watch market for locally designed timepieces that blended quality mechanics with Indian storytelling and aesthetics.

From the outset, it anchored its brand on storytelling inspired by Indian history, architecture, and culture. Its watches frequently incorporate visual elements or design cues that reflect Indian artistry—for example, traditional patterns and historically significant colors. It has focused on mechanical and automatic movements rather than purely quartz.

Since its launch, it has grown steadily in India’s niche enthusiast market. It occupies a unique position between high-volume fashion watch brands (like Titan or Fossil) and high-luxury Swiss brands (like Omega or Rolex). It appeals to customers who seek a story and a sense of cultural connection in their timepieces without the steep price of luxury imports.

Key Milestones and Innovations:

• Launching the Vayu collection in 2022, inspired by WWII pilot watches and the Indian Air Force. It was the company’s first mechanical watch.
• Embedding cultural narratives into each of its models, differentiating itself from international brands operating in India.

Notable Models

1. Vayu Golden Arrows- Black PVD-Coated Stainless Steel, Black Dial

Retail Price: S$124

Inspired by vintage military designs, the Vayu Golden Arrows is a men’s watch that honors the Indian Air Force’s No. 17 Squadron. Its tribute is evident in its overall design, especially the caseback that’s engraved with a MiG-21 (flown by Sqn 17) soaring over Tiger Hill. With a robust mechanical movement and classic dial, it’s built for reliability and style, making it ideal for aviation enthusiasts and collectors.

2. DWC Everest III- Stainless Steel, Salmon Dial

Retail Price: S$134

Designed with elegance and ruggedness in mind, the DWC Everest III is a watch that’s crafted for everyday exploration. Despite the outer polished body, bezel, and bracelet, it’s well-equipped for the great outdoors. It may be a men’s watch, but it can also appeal to women seeking a larger, stylish luxury watch for everyday wear and special occasions.

8. Ajwain Watch Company

Ajwain Watch Company was founded in 2013 by entrepreneur Vikram Narula in Mumbai, India. It emerged from Mr. Narula’s vision to revive and modernize India’s traditional horological craftsmanship, aiming to offer high-quality, stylish timepieces at accessible prices. It blended indigenous design aesthetics with modern engineering to appeal to the evolving tastes of Indian consumers.

During its formative years, it focused on producing affordable quartz watches, primarily catering to domestic markets. It quickly gained popularity in western India for offering elegant designs at a fraction of the cost of international brands. Retail partnerships with regional jewelry and lifestyle stores boosted its visibility. It firmly established itself as a recognized name in the affordable Indian watch segment.

It has maintained a steady growth trajectory over the past decade. While not a direct competitor to giants like Titan or global luxury brands, it carved a solid niche in the affordable yet distinctive segment of the Indian watch market. Its price positioning and cultural design emphasis resonate strongly with value-driven Indian consumers who seek a blend of tradition and modernity.

Key Milestones and Innovations:

• Handcrafted dial artistry focused on Indian motifs
• Use of premium mechanical movements, including the Seagull ST1901
• Limited collaborations such as the “Khaki” collection

Notable Models

1. Sholavaram III Vintage Panda Chronograph- Stainless Steel, Faux Patinated Panda Dial

Retail Price: S$447

Inspired by India’s first racetrack, the Sholavaram III is a limited-edition men’s hand-wound watch that uses the Seagull ST1901 movement. It features chronograph subdials at 3 and 9 o’clock, a 40mm stainless steel case, a sapphire caseback, a swan neck regulator, and vintage design cues, appealing to (male) collectors interested in both motorsport culture and fine mechanics.

2. Ajwain Shastra ‘Swarajya’- Titanium, Orange Dial

Retail Price: S$208

The Shastra ‘Swarajya’ is a versatile men’s limited-edition timepiece that’s rich in Indian culture from its hour markers to the engravings on its solid caseback (there’s text reading ‘BORN IN INDIA’). It features a titanium case, domed orange dial, and a leather strap, masterfully fusing durability with elegance for the discerning enthusiast who wants a watch with the best of both worlds.

9. Argos Watch Company

Argos Watch Company was founded in 2022 by visionary entrepreneurs Murtuza Shahiwala and Mukarram Shahiwala. It was conceived as a homegrown alternative to expensive imported timepieces that were beyond the reach of most Indian consumers. From its earliest days, it positioned itself as a maker of reliable, affordable watches tailored to the aesthetic tastes and practical needs of Indian customers.

It gradually built its brand identity, focusing on manufacturing mechanical watches that combined traditional craftsmanship with durable construction. The brand became popular in India due to its reputation for value and dependability. Its first major success came with the introduction of its classic mechanical watches, which became bestsellers among professionals and students alike.

It has steadily expanded its footprint across India, earning a reputation as a dependable, value-for-money brand. Although it operates in a market crowded with established domestic players like Titan and global names like Seiko and Timex, it retains a loyal customer base, particularly in Tier-2 and Tier-3 cities. Its success stems from an astute understanding of Indian tastes and affordability.

Key Milestones and Innovations:

• Focus on mechanical and automatic watches
• Significant use of Indian-sourced parts

Major funding round in 2025, raising ₹6.5 crore in angel funding, which valued the company at ₹45 crore.

Notable Models

1. Argos Apollo III- Gold-Plated Stainless Steel, Onyx Black Dial ref. AP5324OBGTT03

Retail Price: S$149

The Apollo III is a versatile men’s watch that merges formal luxury with everyday durability. It features 50m water reistance, a 40mm gold-plated stainless steel case, and a minimalist dial with golden details. Designed for durability and style, it reflects Argos’ dedication to traditional watchmaking while remaining accessible to Indian buyers. A robust choice for anyone appreciating quality and craftsmanship.

2. Argos Olympus- Stainless Steel, Carmine Red Dial ref. OP5325CRS04

Retail Price: S$171

Still in everyday luxury, this Argos Olympus continues the trend, coming in a chiseled 40mm body with a fiery carmine red textured dial. It also features a date display at 3 o’clock, a power reserve indicator between 4 o’clock and 6 o’clock, and a small seconds subdial at 9 o’clock. The versatile design suits daily and formal wear, offering comfort and sophistication.

Comparison Table

Here’s a table highlighting the key features of the best Indian watch brands:

Brand	Positioning/ Segment	Price Range	Movement Type	Key Features	Notable Collections
Jaipur	Luxury / Bespoke / Niche	S$600 – S$5,500	Quartz & Mechanical (Swiss & Indian)	India’s only custom watchmaker, uses antique coins, bespoke dial designs, limited editions	Imperial IV Wristwear, Eternal Watch, The Baagh Collection
Bangalore	Premium / Microbrand	S$1,340 – S$3,573	Primarily Automatic (Miyota / Swiss)	Aviation, sports, and heritage-themed watches, modern design language, sapphire crystal, good finishing	MACH 1, Cover Drive, Apogee, Peninsula
Titan	Mass market to premium	S$40-S$2,000	Quartz, Automatic, Smart (own tech)	One of the world’s largest watch producers, wide range of styles, reliable build, affordability	Edge, Raga, Octane, Nebula, Titan Smart
Majestic Craftsmen	Premium Indian micro‑brand emphasizing hand‑crafted luxury competing with global standards.	S$194-S$352 per watch based on crowd estimates	Japanese automatic—specifically NH35A (an unbranded Seiko/TMI movement)	Multi‑layer gradient dials, movement regulation, water/shock testing, strict QC at assembly stage	Eye of the Tiger
Horpa	Luxury / Premium Segment	S$127-S$246	Primarily quartz movements	Affordable styling, fashion-centric, with bold designs and intricate detailing	C1, Pearlette, Mystique
Sylvi	Affordable / Budget Segment	S$20-S$80	Quartz, Automatic	Digital-analog combos, sporty looks, cheap price point, youth-focused designs	Ocean, Urbane Moon, Starboard
Delhi	Luxury Indian heritage microbrand	S$70-S$164	Quartz, Mechanical (automatic & manual)	Watches based on adventure, art, and history with quartz or mechanical movements	DWC Havelock, DWC Heritage, DWC Vayu
Ajwain	Artisanal, experimental, and culturally inspired watches	S$74-S$476	Hand-wind, Automatic (Miyota or Seiko)	Affordable yet stylish and durable watches blending traditional techniques with modern design	Khaki, Shastra, SORTIE
Argos	Modern Indian microbrand with classical design inspirations	S$149-S$238	Automatic (Miyota or Seiko movements)	Refined dials, domed sapphire/crystals, bold, robust designs with brushed/polished surfaces	Olympus, Apollo II, Apollo III

Final Word

Indian watch brands blend craftsmanship, affordability, and innovation, capturing both heritage and modern tastes. As homegrown names rise globally, they symbolize India’s evolving style and precision engineering. From luxury statements to everyday wear, these brands reflect a vibrant industry poised for continued growth, resonating with diverse watch enthusiasts worldwide.

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