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Guide to Choosing a Rolex Cellini: History and Buying Guide

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rolex cellini buying guide

The Cellini collection perfectly blends Rolex’s renowned precision and traditional watchmaking artistry. This line stands apart within the Rolex catalog, offering a unique expression of classic sophistication.

Rolex has meticulously crafted Cellini watches to respect time-honored codes while reframing them with modern sensibilities. The collection is noted for its clean lines, unique shapes, refined materials, and luxurious finishes. 

While the core Rolex collections are celebrated for their unrivaled sturdiness and functionality, the Cellini line takes pride in its role as a purveyor of elegance suitable for the most sophisticated occasions. 

Looking to purchase a Rolex Cellini or more but unsure of where to begin or how to proceed? Our detailed Rolex Cellini watch review is here to guide you.

History and Evolution of the Rolex Cellini

Let’s get something straight right off the bat: The Cellini is more than just a Rolex timepiece with a beautiful name. It was introduced when the crown sought to expand its horizon in the exclusive sector and venture into the competitive unconventional watchmaking territory. 

With that out, it’s time for a history lesson.

While the waterproof Oyster case was a big deal upon its introduction in 1926 (and even now), it was meant for the more aggressive, everyday watches in Rolex’s lineup. These watches still boast the groundbreaking case choice today.

The 1950s were significant years for Rolex, with it going all out crafting tool timepieces for workers and professionals. Classic examples are the GMT-Master for travelers and pilots, the Explorer for cave enthusiasts, and the Cosmograph Daytona for motorsports racers. 

However, Rolex founder Hans Wilsdorf’s death in 1960 changed all that. It heralded the era of new management in the brand under Andre Heiniger and Rene-Paul Jeanneret- visionaries who wanted to bring more than luxury tool watches to the table. Hence, they introduced the Cellini collection in 1968.

Odd yet attention-grabbing, this newest member of the Rolex family contained aesthetically pleasing watches that were more of form than function. These pieces traded the trademark Oyster case for equally luxurious platinum and gold materials. And they were specifically tailored for formal occasions.

Rolex named the collection after famed Italian Renaissance sculptor, goldsmith, and painter Benvenuto Cellini, whose breathtaking works receive acclaim and attention to date. 

Here’s a summarized timeline of the Cellini’s history and evolution as of 2024:

  • 1968: Rolex presents the Cellini dress watch with non-Oyster cases
  • 1970s: Rolex introduces the Cellini Midas model
  • 1980s: The Cellini Octagon is born
  • 1990s: Rolex re-introduces ‘Bubbleback’ timepieces from the 1940s with more modern updates and finishes, such as the Cellini Cestello and Cellini Danaos
  • 1990s: Rolex launches the Cellini Cellissima- a ladies’ collection
  • 2000: The Cellini Cellinium steps into the horological scene with a Platinum case
  • 2005: Rolex presents the Cellini Prince model
  • 2014: Rolex updates the Cellini collection in terms of size and shape, introducing models with round 39mm cases.
  • 2014: Rolex introduces the Cellini Dual Time, Cellini Time, and Cellini Date
  • 2017: The Rolex Cellini Moonphase is launched, flaunting the moon phase complication from the 1950s
  • 2022: Rolex discontinues the Cellini collection except the Cellini Moonphase ref. 50535
  • March 2023: Rolex discontinues the entire collection (including thе rеf. 50535) and replaces it with thе equally dressy Rolex 1908 lineup. 

Throughout its history, the Rolex Cellini has remained distinct within the Rolex portfolio, often reflecting the prevailing tastes and design trends of thе timеs, yеt always maintaining a focus on timеlеss class and sophistication.

Even with its discontinuation, it still has a dееp impact on the watch industry.

Dеsign and Craftsmanship

The Rolex Cellini collection is a testament to the brand’s commitment to tradition and timeless elegance. 

Thеsе timеpiеcеs arе characterized by their refined aesthetics and precision craftsmanship, challenging the boundaries of horological artistry as we shall see below:

Casе and Dial

rolex cellini case and dial

Thе collеction contains timеpiеcеs with an array of uniquе sizеs, such as:

  • Bold, angular designs such as the Cellini Midas- modеlеd after the limited edition Rolex King Midas watch that was crеatеd in 1962 
  • Cushion-shaped designs such as the Cellini Danaos
  • Octagonal designs, e.g., the Cellini Octagon
  • Rectangular designs, e.g., the Cellini Prince
  • Pentagonal designs, e.g., the Rolex King Midas
  • Oblong designs, e.g., the Cellini Cellissima

The dial isn’t left out either.

Cellini watch dials often showcase simple yet sophisticated designs, housing slim, elongated hour markers and sword-shaped hands to provide an uncluttered, readable display. 

The models with such dial designs, such as the Cellini Octagon, emphasize the watch’s angularity and silhouette.

On the other hand, other models like the Cellini Date, Cellini Danaos, and Cellini Cellinium have more dazzling faces to complement their overall eye-catching designs. 

Their dial’s designs involve colorful decorations such as the guilloché dial with the ‘rayon flammé de la gloire’ motif, dauphine hands and Roman/Arabic hour markers, and delicate (lacquered) finishes that accentuate their look.


rolex cellini watch with double bezel

Updated 2014 Cellini models come with a double bezel- half-fluted and half-domed- reminiscent of vintage pieces while offering a nice contemporary touch. 

While it may not serve a functional purpose, it does serve an aesthetic one- giving the wearer something fun to look at if they’re not checking the time.

Movement and Functionality

Rolex has equipped the Cellini line with quartz and mechanical movements. Older models used quartz movements that were battery-operated.

Meanwhile, updated Cellini timepieces use high-precision self-winding movements certified as Superlative Chronometers. This certification ensures exceptional performance both in terms of precision and reliability. 

Despite the difference, both movements power the watches effectively and offer unmatched accuracy.

As for functionality, the Cellini Date model, for instance, includes an additional date function displayed via a sub-dial, marrying functionality with the collection’s understated design philosophy.

Materials and Finishes

Modern 2014 Cellini watches are available in 18ct white (such as the entry-level Rolex Cellini Time White Gold ref. 50509-0016) or Everose gold (such as the entry-level Rolex Cellini Time Everose Gold ref. 50505-0021), Rolex’s proprietary Rose Gold alloy. 

Some older ones had a classy Platinum case. This reflects the brand’s high standards in selecting materials. 

The luxury pieces often incorporate exquisite diamond detailing, as seen in the Rolex Cellini Everose Diamond (Men’s) Watch ref. 50705rbr-0010, Cellini Time White Gold ref. 50709rbr-0010, and Cellini Cellissima timepieces. 

The craftsmanship is further exemplified through polished finishes, with fluted case backs and domed and flared winding crowns adding to the array of textures present on these elegant dress watches.

Different Models in the Cellini Range

The Rolex Cellini range offers a sophisticated selection of dress watches that diverge from the brand’s typical sport and tool watch lineup. 

They come in two main groups: Angular and daring (classic) and more conventional and quieter (modern).

Classic Cellini watches include:

Cellini King Midas

Cellini King Midas

Produced in the late 1960s, the Cellini King Midas borrowed heavily from the limited-edition (to at least 800 pieces) Rolex King Midas. It came in Yellow and White Gold and was made to resemble the Greek Pantheon (Temple of the Gods).

Rolex named it after the mythological Greek King Midas, who turned everything he touched with his left hand into gold. Hence, the crown was positioned on the case’s left side.

It was designed by legendary artist Gerald Genta and had a pentagonal case with integrated bracelet links. Its all-gold design meant it was a chunky block around the wrist, but that didn’t stop celebrity rockers like Elvis Presley from wearing it!

Cellini Octagon

Cellini Octagon

Following close behind is a less flashy piece with a simple dial, slim eight-sided case, and integrated three-link bracelet. Rolex placed the focus on its angular case, so it only made sense that nothing else about it attracted attention.

Cellini Danaos

Cellini Danaos

The Cellini Danaos offered a refreshing shift from the previous models’ bold and angular designs. It provided a rounder, less fussy case design- an excellent foreshadowing of what the collection had in store for the future.

This time, the Danaos flaunted a cushion-shaped case and a more expressive dial with large Arabic numeral hour markers.

Cellini Cestello

Cellini Cestello

Continuing the cushion-shaped case theme, the Cellini Cestello differentiated itself with its hinged lugs and polished finishes. Additionally, it provided the alternative of Roman numeral markers in addition to the Arabic hour markers.

Cellini Cellissima 

Cellini Cellissima

Like other models in Rolex’s collection that came as a female version of an earlier men’s watch, think Lady-Datejust after the Datejust and the Ladies’ Oyster Perpetual after the minimalistic Oyster Perpetual, the Cellini Cellissima came as a ladies’ representative in an otherwise male-dominated arena.

It was powered by quartz movements and reflected feminine grace from its round or oblong-shaped, dainty cases to its diamond-set bezels (some models) and unique mesh-like bracelets for most metallic choices.

Cellini Cellinium

Cellini Cellinium

The Cellini Cellinium welcomed the new millennium and century in style with its beautiful, smooth Platinum case and extravagant Mother of Pearl and stark black dial options.

Cellini Prince

Cellini Prince

Also known as the Doctor’s Rolex, the Cellini Prince showed another step forward for the Cellini collection. It had an Art-Deco rectangular case shape and was a reconstruction of the original 1940s Prince watches.

It was powered by the Rolex Caliber 7040 movement, had a large seconds subdial that made it ideal for timing pulse beats and respiration, and was available in four options: One in Everose Gold, one in Yellow Gold, and two in White Gold.

Rolex discontinued it in 2015.

The classic options may not have had Oyster cases, but they boasted 100m water resistance, which was a feat for Rolex, considering most other luxury watches at the time had cases with a 50m water resistance.

This section brings us to the second half of the Cellini catalog, the modern Cellini watches.

Note: Updated 2014 Cellini watches are divided into four categories: Time-Only, Date, Dual-Date, and Moonphase.

Time-Only Models

Rolex Cellini Time 50505

The Time-Only models are the epitome of minimalism, featuring a clean and clear dial with hours, minutes, central seconds hands, and oversized Roman numeral hour markers at 3,6,9 and 12 o’clock or thin baton hour markers. 

They’re appreciated for their timeless aesthetic and are suitable for various formal occasions. Plus, they have a Caliber 3132 movement.

As for pricing, both Everose and White Gold models go for at least S$20,384, with their pre-owned prices being lower by approximately 10 percent.

Date Models

Cellini Date ref. 50519-0007

Date Models (such as the Cellini Date ref. 50519-0007) incorporate a date function, adding practicality to the Cellini’s classic design. 

This complication is often displayed through a sub-dial at 3 o’clock, marrying functionality with the range’s understated elegance. A Caliber 3165 movement powers them.

These models have a slightly higher retail price of S$24,005 and go for less on pre-owned and secondary markets.

Dual Time Models

Cellini Dual Time ref. 50529-0006

With the Dual Time models (such as the Cellini Dual Time ref. 50529-0006), the Cellini collection integrates a dual time zone feature through a round register at 6 o’clock, simultaneously indicating two time zones- local and a second time zone. The register has a day-night indicator with an image of the sun and moon.

This function is a nod to traditional travel watches, providing convenience for globetrotters in a refined package. They’re brought to life by the in-house self-winding Caliber 3180 movement.

Its incredible complication grants it a retail price of S$26,016. Pre-owned prices vary depending on the seller and condition.

Moonphase Models

Rolex Cellini Moonphase ref. 50535

The Moonphase models (such as the Cellini Moonphase ref. 50535-0002) are a testament to Rolex’s horological expertise. They’re available exclusively in Everose Gold and showcase the lunar cycle on the dial at 6 o’clock through a blue enameled disc. 

This complication adds to the watch’s functionality and enhances its visual appeal, creating a sophisticated and intricate display.

The watches are powered by the automatic Caliber 3195 movement and retail for S$35,873.

Here’s a summary of the key features of the revamped 2014 Cellini models:

  • Water resistance to 50m
  • Sapphire crystals over the dials
  • Flarеd scrеw-down winding crowns
  • Automatic movеmеnts
  • Round 39mm casеs in Evеrosе and Whitе Gold matеrials
  • Flutеd casеbacks
  • Rolex Geneve and Cеllini on the dials
  • Lеathеr straps with Evеrosе or Whitе Gold bucklеs
  • Doublе bеzеls 

Key Features to Consider When Buying a Cеllini

When selecting a Rolex Cellini, potential buyers should be attentive to several critical elements that determine the timepiece’s value and aеsthеtic appеal. Here’s a breakdown of these key attributes:

  • Movement Types: The Rolex Cellini collection boasts in-house calibers, which are self-winding movements. Buyers need to ensure that the movement is a certified chronometer, guaranteeing precision.
  • Matеrials: Thе Rolеx Cеllini modеls typically comе in 18k gold, with options including whitе, yеllow, or Evеrosе (Rolеx’s propriеtary vеrsion of rosе gold). Somе Cеllini modеls, likе thе Moonphasе, exclusively use Everose gold.
  • Dial and Casе Sizе: Rolеx Cеllini timеpiеcеs typically fеaturе a 39mm casе, striking a balance between prеsеncе and elegance on the wrist. Thе dial can vary, with somе displaying a simple, clеan look, whilе othеrs likе thе Cеllini Moonphasе includе an intricatе moon phasе display.
  • Stylе Variations: Prospective buyers should be familiar with the different Cellini models available, from the traditional timе-only version to those with datе or dual timе complications, and the aforementioned moon phase—a buyer’s choice will depend on preferred features and the level of complication desired.
  • Sizе and Fit: The sizе of thе watch should be comfortable on your wrist. Rolеx Cеllini watches come in various sizes, so it’s essential to choose one that fееls right for you.
  • Casе Matеrial: Rolex uses high-grade materials for the Cellini cases, such as 18k whitе or Evеrosе gold. Considеr which mеtal appеals to you both aеsthеtically and in tеrms of durability. 

Buyers must weigh these features, understanding that each element contributes to the watch’s functionality and overall aesthetics.

The Cellini in the Luxury Watch Market

The Rolex Cellini collection emerges as an embodiment of traditional timepiece elegance within Rolex’s broader catalog. It distinguishes itself from the brand’s robust lineup of professional tool watches through design sophistication and simplicity. 

The Cellini’s purpose is less about utility and more about aesthetics and craftsmanship, catering to a clientele that values refined subtlety in a timepiece.

The luxury watch market recognizes the Cellini line for its classical and clean lines, often drawing connections to minimalistic artistry and dress watch heritage. Unlike its Oyster cousins known for their durability and sporty appeal, the Cellini leans heavily towards a sartorial complement.

AspectCellini Characteristic
CaseNon-Oyster, often featuring 18k gold
DesignElegant, traditional, with a nod to Rolex heritage
Market AppealIndividuals seeking a sophisticated, understated luxury watch
CollectabilityNiche among most Rolex enthusiasts due to unique styling

Rolex markets the Cellini as a modern take on vintage-influenced design, reflective of the brand’s depth and versatility. Even though it may lack the same level of mainstream attention as the Submariner or Daytona, the Cellini has cultivated a dedicated following.

The collection’s history showcases a variety of models, each with its unique character yet maintaining the Cellini elegance—from the eight-sided Cellini Octagon to the cushion-shaped Danaos. 

Its presence in the luxury watch market, while understated, is an unwavering statement of Rolex’s craftsmanship and legacy within the sphere of haute horology.

Maintenance and Care Tips

Proper maintenance and care are vital to preserving the value and functionality of a Rolex Cellini, one of the finest dress watches in the Rolex collection. Owners of this timepiece can follow several steps to ensure its longevity.

  • Daily winding: You should manually wind your Rolex Cellini daily if it has a manual wind movement to maintain its precision if you’re not wearing it. After extensive periods off the wrist, winding is crucial to keep it running.
  • Cleaning: Use a soft, microfiber cloth for wiping the watch to remove dust and fingerprints. For a deeper clean, lightly dampen the cloth with lukewarm water and wipe gently. Ensure the crown is fully locked to maintain water resistance. Avoid submerging in water unless the model specifies resistance.
  • Storage: When not in use, store the Rolex Cellini in its original box or a watch case to protect against dust, moisture, and scratches.
  • Service: Regular check-ups and servicing at a reputable establishment like Watch Exchange will keep the Rolex Cellini in excellent condition. 

Watch Exchange has a dedicated and professional service team that provides quality maintenance services such as strap-changing and ultrasonic cleaning and polishing for an unrivaled shine and performance.

Consider taking your watch for a full service every five years to lubricate movements and replace worn components.

Manual windingAs neededMaintain power reserve
Cleaning RegularlyPreserve appearance
Professional serviceEvery 5 yearsOptimal functionality

Adhering strictly to these maintenance and care guidelines will ensure the Rolex Cellini performs reliably and retains its elegance over time.

Purchasing Advice

Here’s some advice to help you buy a Rolex Cellini that suits your unique preference:

1. Understand the Cellini Collection

Rolex’s Cellini line is distinct from its more famous siblings like the Submariner or Daytona. These watches are Rolex’s tribute to elegance and classicism. Understanding the subtle variations in the collection helps you appreciate the craftsmanship and history behind each piece.

2. Identify Your Style Preference

The Cellini comes in different styles – the Time, Date, Dual Time, and phase. Consider what you want from the watch. Is it the simple elegance of the Time, the practicality of the Date, the sophistication of the Dual Time, or the unique charm of the Moonphase?

3. Purchase From a Reputable Dealer

It might sound obvious, but there are lots of scammers out there selling fake watches. That’s why you’re better off working with a certified watch dealer like Watch Exchange. This ensures authenticity and a valid warranty. Pre-owned options can be attractive but require thorough vetting for authenticity and condition.

Watch Exchange has a friendly and patient team of watch experts who talk with you, understand your choice, and help you pick one or more that resonate with your unique personality.

3. Budget, Budget, Budget!

Rolex watches are a luxury, and the Cellini range is no exception. Ensure you have a clear budget in mind. Consider both the initial purchase price and the long-term maintenance costs.

4. Think Long-Term

A Rolex is often considered an investment. Think about how the watch will fit into your collection long-term. Will it be a daily wear, a special occasion piece, or a treasured heirloom?

5. Enjoy the Experience

Finally, remember to enjoy the process. Buying a Rolex Cellini is not just a transaction; it’s an experience and a milestone. Take your time, ask questions, and choose a watch that truly speaks to you.

By following the above advice and remaining informed and cautious throughout the purchasing process, you’re guaranteed to secure an exemplary piece of the Rolex Cellini legacy.


The Rolex Cellini collection encompasses the elegance of traditional timepieces with Rolex’s standard of perfection. This section tackles frequently asked questions about the Cellini line’s value retention, authenticity, current production status, and pricing.

1. Does Rolex Cellini hold its value?

Rolex Cellini watches are an embodiment of craftsmanship and classic design. While they may not have the same high demand as the sportier Rolex models, they still retain value well due to their quality and the prestige associated with the brand. Watches crafted from precious metals, like those in the Cellini line, often maintain or appreciate in value over time.

2. Is Cellini a real Rolex?

Yes, the Cellini is indeed a genuine collection from Rolex. It represents the brand’s foray into the realm of dress watches, crafted with the meticulous attention to detail for which Rolex is renowned. The collection, named after the Italian goldsmith and sculptor Benvenuto Cellini, is part of Rolex’s heritage.

3. Is Rolex Cellini discontinued?

Yes, the Rolex Cellini is discontinued. Rolex stopped its production in March 2023 and replaced it with the current Rolex 1908 collection. The 1908 stays true to its predecessor’s formal dress watch design, embodying Rolex’s luxury and precision trademark.

However, the Cellini lineup is still available in pre-owned and secondary markets.

4. How much does a Cellini cost?

The price of a Rolex Cellini watch varies based on model, materials, and market demand. Entry-level prices for the simpler models start in the lower five-figure range, with specific editions and precious metals commanding higher prices.

According to WatchCharts, it costs between S$3,280 and S$33,608 on the private sales market.

Final Word

While often overshadowed by the renowned Oyster collections, the Cellini’s offerings are uniquely sophisticated. They’re not only timepieces but also pieces of jewelry, serving as a nod to the brand’s daring spirit and less spoken about but deeply rooted tradition of unconventional watchmaking.

Key Takeaways

  • The Rolex Cellini collection signifies Rolex’s entry into the world of classical dress watches, deviating from its usual sporty tool watch reputation.
  • Vintage influences are prominent in the Cellini designs, especially evident in models like the Cellini Danaos, which showcases a modern twist on classical aesthetics.
  • Rolex Cellini watches are exclusively crafted from precious metals, such as solid gold or platinum, and may feature either quartz or mechanical movements.

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