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Rolex Daytona History: The Evolution of an Iconic Chronograph

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rolex daytona history

The Rolex Daytona has a rich history that dates back to 1963, designed to meet the needs of racing drivers by measuring elapsed time and calculating average speed. The watch’s name pays tribute to Daytona, Florida, where car racing was extremely popular in the early 20th century. Over the years, this iconic chronograph wristwatch has seen various dial, movement, and design evolutions making it a highly sought-after timepiece.

You may be intrigued by the fact that the “Daytona” name appeared on the dial in 1964 below the word “Cosmograph.” By 1967, the Daytona signature had migrated to the top of the 6 o’clock sub-dial where it has remained since. As you explore the history of this legendary watch, you’ll find fascinating changes through the years.

One key era in the Daytona’s development was between 1963 and 1987 when the watch was powered by a Valjoux Cal. 72 or a similar variant. This mechanical chronograph required daily winding. In 1988, Rolex introduced significant changes to the Daytona, which we will explore further in the following sections.

Timeline History of Rolex Daytona

Rolex Daytona ref. 6239

1963: Introduction of the Rolex Cosmograph Daytona

1963 marked the birth of the Daytona Ref. 6239, specifically designed for professional racing drivers. It was named after the famed Daytona International Speedway in Florida. The tachymetric scale on the bezel, a crucial feature for calculating speed based on travel time, set this watch apart as a tool for racers.

Rolex Daytona ref. 6240

1965: Oyster Case Added

By 1965, the Daytona received a significant enhancement with the Rolex Daytona Ref. 6240. This model was introduced with screw-down pushers, granting the watch increased waterproof capabilities. The inclusion of this feature meant that the Daytona was now designated as an “Oyster,” a term Rolex uses to signify water resistance.

That same year, the “Daytona” name appeared on the dial. Additionally, Rolex also unveiled a fresh iteration featuring an “exotic” dial. The unique characteristics of this exotic dial comprised the following:

  • A peripheral track that aligns with the sub-dials;
  • Cross-hair designs on the sub-dials converging at the center with block markers in place of linear ones;
  • A deviation in the seconds sub-dial located at 9 o’clock, showcasing markers at 15, 30, 45, and 60, contrasting the standard model’s markings at 20, 40, and 60.
Rolex Daytona Paul newman Dial

The Late 1960s: “Paul Newman” Dial’s Rise

The late 1960s saw the rise of a particular dial design that would later be synonymous with the name “Paul Newman“. These dials, characterized by their Art Deco-inspired numerals and sub-dial markers, are now some of the most sought-after variants. Though not immediately popular upon release, their association with the famed actor would catapult their status in later years.

Rolex Daytona ref. 116520

1988: Automatic Movement Era

1988 ushered in a new era for Daytona with the introduction of the Ref. 16520. Transitioning from a manual to an automatic movement using a modified Zenith El Primero movement, this shift marked a significant evolution. This change boosted the Daytona’s market popularity and demand.

2000: In-house Calibre 4130 Movement

Two decades later, in 2000, the Daytona underwent another transformation with the introduction of the Ref. 116520. This model was powered by Rolex’s in-house Calibre 4130 movement. The switch to an in-house movement not only showcased Rolex’s prowess in watchmaking but further enhanced the Daytona’s appeal among collectors.

Rolex Daytona ref. 116515LN

2011: Introduction of the Daytona in Everose Gold

In 2011, the Daytona got a luxurious upgrade with the Ref. 116515LN. This model was crafted in Rolex’s patented Everose gold, adding a touch of opulence. Coupled with a ceramic bezel, this variant combined both luxury and modern functionality.

Rolex Daytona Platinum Ice Blue ref. 116506

2013: 50th Anniversary Platinum Daytona

Celebrating Daytona’s 50th anniversary, Rolex released the Ref. 116506, a special edition made of platinum. It flaunted an ice blue dial, a distinctive mark of Rolex’s platinum watches. The contrasting brown ceramic bezel further added to its unique allure.

Rolex Daytona ref. 116500LN

2016: Ceramic Bezel for Steel Daytona

2016 witnessed the introduction of the Ref. 116500LN, marrying the ceramic bezel with the stainless steel Daytona. The union of the durable steel with the scratch-resistant ceramic bezel led to overwhelming demand, creating extensive waitlists.

Rolex Daytona ref. 116519

2020: New Meteorite Dials and Oysterflex Bracelet Option

By 2020, Rolex introduced unique Daytona models adorned with meteorite dials, offering a cosmic touch to the racing legend. Moreover, the Daytona in gold was now available with an Oysterflex bracelet (Ref. 116519LN), a high-performance elastomer option- combining sportiness with luxury.

The Rolex Daytona’s evolution over the years serves as a testament to the brand’s commitment to innovation while staying true to its racing heritage.

Popular Personalities and Celebrities Who Wore Daytona

Rolex Daytona models have been widely recognized as a symbol of luxury and success. Naturally, they have found their way onto the wrists of various celebrities and notable personalities, both on and off the screen.

A prominent figure deeply connected to the Rolex Daytona is Paul Newman. A Hollywood legend, Newman wore his “Paul Newman” Daytona so frequently that the specific model became synonymous with his name. In 2017, the actor’s own timepiece garnered an astounding nearly $18 million at auction.

Sir Malcolm Campbell is another renowned individual with links to Daytona’s history. Campbell, a racecar driver, held the world land speed record in the 1930s. His preference for Rolex watches both during races and everyday life led to a long-lasting association between the brand and racing. He even wrote to Rolex expressing his satisfaction with his Oyster’s durability.

In recent times, numerous celebrities have been seen donning a Rolex Daytona. Singer-songwriter John Mayer is known to have a collection of them in differing gold configurations. The entertainer was spotted wearing a Daytona Rainbow on several occasions, including on the web series “Hot Ones.”

Victoria Beckham wearing rolex daytona 116505

Fashion icon Victoria Beckham is also a fan of the Rolex Daytona. Beckham owns the Everose Gold Daytona (Ref. 116505), adding another touch of sophistication to her extensive watch collection.

Rolex Daytonas not only found their way to the wrists of celebrities but also had their fair share of screen time. The iconic watch predominantly appeared in the film “Winning” starring Paul Newman as well as many others.

Today, the Daytona’s association with prominent personalities and celebrities serves as a testament to its enduring appeal, illustrating how this luxury timepiece rose to fame and continues to captivate the world.

Top 5 Daytona Watches To Invest In

Rolex Daytona ModelList of 3 Key FeaturesPre-owned Price (As of August 2023)
Rolex Cosmograph Daytona Rose Gold Ref. 116515LN• Everose gold 40mm case
• Black Cerachrom bezel with brown dial
• Oysterflex bracelet
Rolex Cosmograph Daytona ‘White Panda’ Ref. 116500LN• Oystersteel 40mm case”Panda” design with black
• Cerachrom bezel
• Rolex Caliber 4130
Rolex Daytona Steel Ref. 116520• Stainless steel 40mm case with white dial
• Stainless steel bezel
• Rolex Caliber 4130
Rolex Cosmograph Daytona Diamond Ref. 116509• 18 ct white gold case and bracelet
• Diamond-set hour markers
• White gold bezel with tachymetric scale
Rolex Cosmograph Daytona ‘John Mayer’ Ref. 116508• Yellow gold 40mm case with “John Mayer” green dial
• Yellow gold tachymeter bezel
• Yellow gold Oyster bracelet

1. Rolex Cosmograph Daytona 40mm Rose Gold Brown Dial Ref. 116515LN

Rolex Daytona ref. 116515LN


The Cosmograph Daytona ref. 116515LN is a prestigious and luxurious timepiece that has captured the attention of watch enthusiasts worldwide. Launched in 2011, this Rolex Daytona model comes with a stunning Everose gold case, a brown dial, and Rolex’s signature Oysterflex bracelet. With its sophisticated design and exceptional performance, the Ref. 116515LN remains a sought-after choice for those seeking a high-quality and iconic wristwatch.


The Ref. 116515LN boasts a 40mm case made from Rolex’s signature Everose gold, an alloy ensuring a timeless rose gold finish. This model showcases a resilient black Cerachrom bezel paired with a captivating brown dial, featuring 18k gold accents. Its Oysterflex bracelet, a blend of metal and rubber, ensures both durability and comfort, anchored by an Everose gold clasp. Embodying the Daytona legacy, the 116515LN integrates a self-winding chronograph movement, making it the epitome of racing watches.


  • Production Year: 2011-2017
  • Case Size: 40mm
  • Materials:
    • Dial – Brown
    • Bracelet – Oysterflex
    • Bezel – Everose gold ceramic
  • Function: Hours, Minutes, Small Seconds, Chronograph, Column wheel, Chronometer
  • Mechanism: Automatic

Why You Should Invest?

The Rolex 116515 has experienced a notable price appreciation in the private sales market within just a six-month span from February to August 2023. As of February 2023, it retailed at S$43,900, but by August 2023, the average price in private sales soared to S$53,109. This indicates an increase of approximately 21%.

2. Rolex Cosmograph Daytona ‘White Panda’ 40mm Steel White Dial Ref. 116500LN

Rolex Cosmograph Daytona 116500LN-001


The Rolex Cosmograph Daytona ‘White Panda’ Ref. 116500LN is a stunning timepiece that represents the triumph of endurance, both in its construction and design. This classic watch features a striking white dial, contrasting black sub-dials, and a durable Oystersteel case and bracelet. It is crafted from Oystersteel, which is known for its exceptional strength and resistance to corrosion. Its design reflects the legacy of the Rolex Daytona model while balancing modern style and performance.


The Daytona 116500LN boasts a resilient 40mm Oystersteel case, a Rolex-specific alloy known for its corrosion resistance and enduring luster. Its striking “Panda” design features a white dial offset by contrasting black sub-dials, enhanced by a durable and aesthetically pleasing black Cerachrom bezel with a tachymetric scale. Powering this timepiece is the in-house Rolex Caliber 4130, a high-performance chronograph movement offering around 72 hours of power reserve.


  • Production Year: 2016-2023
  • Case Size: 40mm
  • Materials:
    • Dial – White
    • Bracelet – Oystersteel
    • Bezel – Black ceramic
  • Function: Hours, Minutes, Small Seconds, Chronograph, Column wheel, Chronometer
  • Mechanism: Automatic

Why You Should Invest?

The Rolex 116500’s price trajectory between February and August 2023 demonstrates a significant appreciation in its market value. Within just six months, the average price on the private sales market surged from its retail price of S$20,650 to a whopping S$38,487, representing an increase of approximately 86%. For investors, this suggests that the Rolex 116500 has proven to be a highly desirable asset in the short term, yielding strong returns.

3. Rolex Daytona 40mm Steel White Dial Ref. 116520

Rolex Daytona 116520


The Rolex Daytona 40mm Steel White Dial Ref. 116520, launched in 2000, was a significant milestone for Rolex. It replaced the renowned Ref. 16520, also known as the Zenith Daytona. With the introduction of the Ref. 116520, Rolex debuted its first-ever in-house self-winding chronograph, setting new standards in craftsmanship and luxury timepieces.


This Rolex Daytona model features a versatile 40mm stainless steel case paired with a luminous white dial, ensuring superb visibility across different settings. Enhancing its functionality and aesthetic, the timepiece has a fixed stainless steel bezel with a tachymetric scale and is protected by a durable sapphire crystal. Powered by Rolex’s precise in-house Caliber 4130 and boasting a water resistance of 100 meters, it stands as a testament to Rolex’s craftsmanship and technical prowess.


  • Production Year: 2000-2011
  • Case Size: 40mm
  • Materials:
    • Dial – White
    • Bracelet – Steel
    • Bezel – Steel
  • Function: Hours, Minutes, Small Seconds, Chronograph, Column wheel, Chronometer
  • Mechanism: Automatic

Why You Should Invest?

Originally retailing at S$17,300 (December 2012), its average price in the private sales market reached S$30,242 by August 17, 2023. This denotes a significant appreciation of approximately 75%. Such a sharp rise in value illustrates the model’s high desirability among enthusiasts and collectors.

4. Rolex Cosmograph Daytona 40mm White Gold Black with 8-Point Diamond Ref. 116509

Rolex Daytona ref. 116509


The Rolex Cosmograph Daytona 40mm White Gold Black with 8-Point Diamond Ref. 116509 is a sought-after timepiece known for its luxury and precision. This impressive watch showcases the iconic design and craftsmanship expected from Rolex, giving its wearer a sophisticated and timeless accessory. As a part of the Daytona family, this model has its roots in motorsports, ensuring top performance and reliability.


This Rolex Daytona watch embodies luxury and functionality. Constructed from 18 ct white gold, both its case and the matching Oyster bracelet exude elegance. Its pristine white dial is accentuated with diamond-set hour markers, ensuring both style and readability. While its white gold bezel with an engraved tachymetric scale nods to the Daytona’s racing heritage.

Its advanced self-winding mechanical movement guarantees precision, complemented by a 72-hour power reserve. Finally, its 100-meter water resistance showcases Rolex’s commitment to durability, suitable for everyday use and light aquatic endeavors.


  • Production Year: 2005/6; 2021-2023
  • Case Size: 40mm
  • Materials:
    • Dial – White Mother of Pearl
    • Bracelet – White gold
    • Bezel – White gold
  • Function: Hours, Minutes, Small Seconds, Chronograph, Column wheel, Chronometer
  • Mechanism: Automatic

Why You Should Invest?

From its retail price of S$58,100 (February 2023) to its average private sales market value of S$60,582 as of August 17, 2023, the Rolex 116509 has witnessed a modest appreciation. This increase of approximately 4.3% suggests that the model has maintained its desirability and has been somewhat resistant to depreciation.

5. Rolex Cosmograph Daytona ‘John Mayer’ 40mm Yellow Gold Green Dial Ref. 116508

Rolex daytona 116508-0013


The Rolex Cosmograph Daytona ‘John Mayer’ is a luxurious and sought-after timepiece that combines timeless design with high-quality craftsmanship. The watch got its name after the American musician John Mayer, who is a well-known watch enthusiast and collector. This particular model, Ref. 116508, features a stunning 40mm yellow gold case and a unique green dial, making it a distinctive choice for those who appreciate both style and performance in their timepieces.


The Rolex Daytona ‘John Mayer’ Ref. 116508 is a symphony of luxury and functionality. Its standout 40mm yellow gold case is complemented by the distinctive green dial, often dubbed the “John Mayer” green due to its association with the famed musician. Beyond its striking aesthetic, the gold bezel boasts a functional tachymeter scale, essential for measuring speed. This model seamlessly blends its historical Oyster bracelet, crafted in matching yellow gold, with precise chronograph features, making it a quintessential blend of Rolex’s tradition and innovation.


  • Production Year: 2016
  • Case Size: 40mm
  • Materials:
    • Dial – Green
    • Bracelet – Yellow gold
    • Bezel – Yellow gold
  • Function: Hours, Minutes, Small Seconds, Chronograph, Column wheel, Chronometer
  • Mechanism: Automatic

Why You Should Invest?

Between January 2020 and August 2023, the Rolex 116508, often referred to as the ‘John Mayer’ due to its distinctive green dial, experienced a significant appreciation in value. Originally retailing at S$53,600 in January 2020, its average price on the private sales market skyrocketed to S$91,870 by August 17, 2023. This represents an impressive increase of approximately 71%.

Final Word

The Rolex Daytona’s journey from its inception in 1963 to the present day paints a vivid tapestry of horological innovation, style, and a relentless commitment to precision. Its adaptations, from the integration of the Oyster case to the luxurious meteorite dials and the Oysterflex bracelet, not only showcase Rolex’s adaptability to market demands but also reaffirm the Daytona’s legendary status in the realm of watchmaking.

Key Takeaways

  • The Rolex Daytona, introduced in 1963, seamlessly combines horological innovation with a rich racing heritage, making it a timeless icon in watchmaking.
  • Celebrity endorsements, especially the “Paul Newman” dial, played a pivotal role in catapulting Daytona’s status, highlighting the powerful synergy between pop culture and luxury watch brands.
  • Continuous innovations, like the integration of the Oyster case, meteorite dials, and the Oysterflex bracelet, showcase Rolex’s commitment to meeting market demands while preserving the watch’s legacy.

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