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Rolex: Power, Prestige, and Precision

Ever present in the most prestigious events in golf, tennis, motorsports, and sailing, Rolex has cemented its place in global culture and exploration. Today, Rolex watches have become the ultimate symbol of power, prestige, and precision. That said, there can be no luxury watch company in need of an introduction than Rolex.

A brand whose name is known worldwide, beyond the boundaries of the watch industry, Rolex watches are synonymous with luxury, quality, and precision. Crafted from the finest raw materials, Rolex watches are designed, developed, and produced to the exacting standards. With meticulous attention to detail, each timepiece boasts small yet very precise movements.

More than just an ordinary wristwatch, Rolex watches are exquisitely high-end, easily recognizable, and made with in-house calibers. A symbol of power, prestige, and precision, many Rolex models have the potential to appreciate in value.

History of Rolex Watches

At the age of 24, Hans Wilsdorf founded a company in London specializing in the distribution of timepieces. In 1905, Wilsdorf and his brother-in-law, Alfred Davis, established Wilsdorf & Davis Ltd. to assemble and market watches using works imported from Switzerland.

Wilsdorf already had a vision of creating timepieces that could be worn around the wrist. Unfortunately, wristwatches, during those times, were not very precise. However, Hans Wilsdorf believed otherwise. He believed wristwatches could be both elegant and reliable.

In 1908, he came up with the brand name Rolex and registered it as a trademark. He set out to create wristwatches that were both manly and fashionable. Plus, to convince the public of the timepieces’ reliability, he equipped his timepieces with small, very precise movements manufactured by a Swiss watchmaking company in Bienne.

In 1914, the British government certified a Rolex as the first wristwatch to pass a test of durability and accuracy. This certification was only typically given to marine chronometers.

In 1915, the company was renamed Rolex Watch Co. Ltd. and in 1919, the company moved to Geneva – a city renowned internationally for watchmaking. Montres Rolex S.A., a French-language corporate name, was registered in Geneva in 1920.

In 1926, Hans Wilsdorf invented the Oyster Perpetual, the world’s first waterproof self-winding wristwatch with a Perpetual rotor. The Oyster has since become the benchmark in quality and prestige.

This timepiece is the epitome of a waterproof timepiece – precise, robust, and will withstand different types of conditions.

But Hans Wilsdorf didn’t stop there. The company continued to push beyond boundaries and drive innovation.


How Much Does a Pre-Owned Rolex Watch Cost?

Pre-owned Rolex watches typically sell between S$2,391 and S$256,932. For example, the Rolex Submariner, one of the brand’s most popular models, costs between S$16,155 – S$75,816 in the private market.

The retail price of a water-resistant, stainless steel Rolex Submariner ref. 114060 costs around S$10,854 at an official Rolex retailer in Singapore. The same model could cost around S$19,146 at a private marketplace.

If you’re looking for more classic yet affordable Singapore Rolex watches, you may want to consider the Rolex Oyster Perpetual collection. This collection typically sells between S$3,200 and S$27,500. For example, a pre-owned Rolex Oyster Perpetual ref 114300 sells at S$13,400 onwards.

What Are the Best Rolex Watch Models?

  • Rolex Submariner: The benchmark among divers’ watches. The original model was launched in 1953. This model is renowned for its distinctive dial and large luminescent hour markers. This Rolex timepiece is perfect for underwater conditions.
  • Rolex Daytona: The Oyster Perpetual Cosmograph Daytona was first launched in 1963. A highly-accurate chronograph, it meets the needs of professional racing drivers. The Daytona collection is the benchmark for those who are into driving and speed.
  • Rolex Datejust: A timeless, classic watch that withstands the changes in fashion and trends. This collection was first released in 1945. It features an automatic changing date function, magnified by a bubble over the date display. Today, Rolex is presenting three new versions of the Datejust 31 models with eye-catching floral-motif dials.
  • Rolex GMT Master II: This collection was originally made as a navigation instrument for professionals traveling across the globe. The GMT Master collection is designed to display time in two different time zones simultaneously. In fact, the original GMT Master has a red and blue bezel. This feature makes it easier to tell the time of day in the second time zone.

Are Pre-Owned Rolex Watches a Good Investment?

Yes, a pre-owned Rolex timepiece is a good investment. Despite the high prices, Rolex watches are a favorite among collectors. In fact, there are reports of how Rolex has outperformed gold, real estate, and even stocks.

Take for example the Rolex Submariner ref 116610LV HULK was sold at a retail price of S$12,432 in September 2021 at official Rolex retailers. Today, it sells at around S$39,900 on the private sales market, while you can expect to pay around S$58,600 from a secondary market dealer.

That said, if you maintain Rolex watches so they stay in excellent condition, it will surely sell for a profit. 

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