Longines stands as a testament to timeless elegance, crafting timepieces that seamlessly blend heritage and innovation. Founded in 1832 in Saint-Imier, Switzerland, Longines is revered for its unwavering commitment to precision, reliability, and refined aesthetics. The brand’s iconic winged hourglass logo—the oldest registered trademark with WIPO—embodies its enduring legacy of craftsmanship and innovation in horology.
What sets Longines apart is its dedication to tradition, enriched by modern advancements. Each watch reflects the brand’s rich history while meeting the demands of contemporary connoisseurs. From impeccable Swiss movements to elegant designs, Longines achieves a harmonious balance that appeals to both seasoned collectors and those seeking accessible luxury.
By championing values of sophistication and performance, Longines resonates with individuals who value substance and style. As a pioneer in horology and an icon of elegance, Longines continues to inspire confidence and admiration worldwide.
Longines, founded in 1832 by Auguste Agassiz in Saint-Imier, Switzerland, is a cornerstone of Swiss watchmaking history. Known for innovation and precision, the brand began unifying artisans under one roof in 1867, a visionary step by Ernest Francillon that enhanced quality and production efficiency. This factory, named “Es Longines” after its meadow surroundings, inspired the company’s name.
In 1889, Longines registered its iconic winged hourglass logo, now the oldest active trademark with WIPO. Over the years, the brand pioneered aviation timekeeping, becoming the official supplier for the International Aeronautical Federation in 1919. Its collaboration with aviators like Charles Lindbergh led to breakthroughs such as the 1931 Hour Angle Watch, a vital tool for celestial navigation.
Longines’ iconic collections, from the 1954 Conquest to the Weems Second-Setting Watch, reflect its commitment to blending heritage with technological advancements. Today, Longines is celebrated for its elegance, precision, and enduring legacy in horology.
The cost of a pre-owned Longines watch varies depending on the model, condition, and market demand. Generally, prices range from approximately S$200 to S$8,000, with an average of around S$2,000 for models like those in the Longines Record collection.
For example, the popular Longines Heritage L2.822.4.56 typically holds an estimated market value of S$1,895 in the pre-owned market. Factors such as maintenance, original box and papers, and rarity can influence the final price.
Pre-owned Longines watches offer timeless elegance with solid value retention in the luxury watch market. While standard models may depreciate 30-50%, rare or limited-edition pieces, like those from the Heritage or Record collections, often hold or even increase in value due to their craftsmanship and demand.
With prices ranging from S$200 to S$8,000, they provide an accessible entry point into luxury horology. Recent trends, such as a 1.3% market price rise, highlight their investment appeal. Longines’ blend of heritage, precision, and quality makes their pre-owned watches a smart choice for collectors and enthusiasts alike.