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Rolex vs Hublot: A Detailed Comparison of Iconic Luxury Watch Brands

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rolex vs hublot

Both Rolex and Hublot are known for their craftsmanship, attention to detail, and Swiss watchmaking excellence. As you begin to weigh the pros and cons of each brand, it’s important to consider factors such as the design, materials used, and brand value to make an informed decision.

Rolex has been a prominent player in the luxury watch market for over a century, gaining a reputation for timeless designs and exceptional reliability. On the other hand, Hublot brings a modern and innovative approach to watchmaking, focusing on the “Art of Fusion” that combines traditional Swiss craftsmanship with contemporary materials and design techniques.

A detailed comparison of Rolex vs Hublot can shed light on each brand’s unique offerings and help you decide which luxury timepiece best suits your preferences and needs. Whether you value classic elegance or cutting-edge innovation, both Rolex and Hublot represent the pinnacle of masterful watchmaking.

Rolex vs. Hublot

CaseOystersteel, gold, platinum, and Rolesor (combination of Oystersteel and gold)Magic Gold, King Gold, carbon fiber, sapphire, and texalium
BezelFeatures functional designs like the unidirectional rotating bezel and bidirectional rotating bezel. Uses materials like Cerachrom and gold.Known for artistic and innovative designs, often secured with visible screws. Uses materials like ceramic, titanium, and patented alloys.
StrapOyster and Jubilee straps made from Oystersteel, gold, and RolesorInnovates with materials like rubber, carbon fiber, and textured fabrics
MovementManufactures all movements in-house. Features a maximum power reserve of about 72 hours and superlative chronometer certification.Uses a mix of in-house and third-party movements. Known for innovative movements like the Unico chronograph and the MP-05 LaFerrari with a 50-day power reserve.

Heritage and Brand

When choosing between Rolex and Hublot, it is essential to understand their heritage and brand values. Rolex, founded in 1908, is known for its pioneering watch features and for surviving the crisis of quartz watches independently. According to Statista, in 2022, Rolex was the largest player in the global luxury watch market and ranked #3 among Swiss brands globally, known for near-universal brand recognition. Hublot, on the other hand, was established in 1980 and has become well-known for its innovation in watch straps. LVMH acquired it in 2008, and today it holds the 14th position among the most recognizable Swiss watch brands.

In terms of their history, Rolex has a more extended and illustrious past compared to Hublot. Innovative features and perpetual improvements have positioned Rolex as a leading watch manufacturer. It was the first to introduce the waterproof Oyster case, self-winding Perpetual rotor mechanism, and the date-displaying Datejust. 

In contrast, Hublot’s shorter history is equally remarkable. The company was the first to create watches with a combination of unusual materials, such as gold and rubber straps. This unique approach to watchmaking has allowed Hublot to establish itself as a luxury watch brand with a distinctive identity.

Design and Aesthetics

When it comes to design and aesthetics, Rolex and Hublot have their distinct styles. In the world of Rolex, you will find a more classic and minimal approach to watch design. Iconic and often copied styles, such as the Submariner and Daytona, are revered for their timeless elegance and understated sophistication. By choosing a Rolex, you invest in a watch that will never go out of style and has a strong history behind every design.

On the other hand, Hublot offers a unique and modern take on watch design, combining conventional mechanisms and unique construction. They are well-known for their innovative and bold designs, like the Big Bang. Hublot embraces a wide range of colors and configurations, looking to push the boundaries of traditional watchmaking. By purchasing a Hublot, you will definitely own a timepiece that stands out and reflects your personality.

While contentment in design often boils down to personal preference, it’s essential to understand the stylistic differences between the two brands. For those looking for a classic and timeless watch that will gain admiration without being flashy, Rolex might be your best bet. However, if you aspire to showcase your individuality and dazzling fashion sense, the distinctive designs offered by Hublot might be more suited to your taste.



rolex vs hublot case

When it comes to the cases, Rolex uses a range of materials to suit various preferences and purposes. A commonly used material is the Oystersteel, a 904L stainless steel that is highly resistant to corrosion and provides excellent polish. You can also find gold and platinum cases, as well as their patented Rolesor, a combination of Oystersteel and gold. 

Hublot, on the other hand, takes a more innovative approach to the choice of materials for their cases. They experiment with various compositions, such as Magic Gold, which is a scratch-resistant fusion of gold and ceramic, and their trademarked King Gold, which is a unique gold alloy made with additional platinum. Hublot also incorporates materials like carbon fiber, sapphire, and even texalium, providing a wider variety of options to cater to individual tastes.


Rolex bezels are a hallmark of the brand’s precision and functional design, contributing significantly to the identity and utility of their timepieces. In models like the Submariner and GMT-Master II, the bezel is not just a design element but an integral tool; for instance, the Submariner’s unidirectional rotating bezel is essential for divers to track their underwater time, while the GMT-Master II features a bidirectional rotating bezel to display multiple time zones. Rolex’s commitment to quality is evident in their choice of materials, such as Cerachrom, a corrosion-resistant and scratch-proof ceramic, and precious metals, ensuring durability and aesthetic appeal.

On the other hand, Hublot, renowned for its innovative approach to watchmaking, has made a significant mark in the industry with its distinctive bezel designs. A key feature of many Hublot models, especially the iconic Big Bang series, is the use of a bezel secured by visible screws, which not only adds to the watch’s aesthetic appeal but also exemplifies Hublot’s commitment to combining traditional craftsmanship with modern design. These bezels often employ a range of materials, including ceramic, titanium, and Hublot’s own patented alloys like Magic Gold, showcasing the brand’s pioneering use of novel materials in horology.


rolex vs hublot bracelet

Rolex mainly focuses on two types of straps: the Oyster and the Jubilee. Staying true to their classic style, Rolex’s straps are primarily made from materials such as Oystersteel, gold, and their own Rolesor. 

On the other hand, Hublot frequently experiments with unconventional materials like rubber, carbon fiber, and even textured fabrics, offering a contemporary and often sportier look. The brand’s signature rubber straps, introduced with the original Hublot watch in 1980, set a new trend in the industry. These straps not only provide a unique aesthetic but also offer comfort, flexibility, and water resistance.

Thus, while Rolex brand straps embody a timeless, classic luxury, Hublot’s are more about bold innovation and contemporary style, offering a diverse range of textures and materials, making the brand the standard for high-end sports watches. This difference in strap design and material choice highlights the contrasting approaches of the two brands toward luxury watchmaking and how they cater to different segments of watch enthusiasts.

Movement and Precision

When it comes to the movements and functionality of Rolex and Hublot timepieces, there are some noticeable differences. Rolex is known for manufacturing all of its own movements, ensuring a high level of quality control and precision. The longest power reserve that any Rolex watch model has is approximately 72 hours and each timepiece has a superlative chronometer certification, meaning that their timepieces are extremely accurate and reliable.

On the other hand, Hublot uses a mixture of both in-house and third-party movements in their watches. The brand’s in-house movements, like the Unico chronograph and the MP-05 LaFerrari with its record-setting 50-day power reserve, showcase Hublot’s ability to innovate and push the boundaries of mechanical watchmaking. 

Price Range

When considering a luxury watch, it’s important to understand the price range of the available options. Rolex and Hublot, two renowned brands, offer a variety of timepieces at different price points.

Rolex is a well-established brand with a long history. Their timepieces start at around S$5,000, such as the Oyster Perpetual 39mm models and the Explorer. However, the prices can go up significantly, with some models like the Rolex Day-Date reaching S$12,842 – S$158,053. 

On the other hand, Hublot is a relatively newer brand, known for its innovative designs and unique materials. Hublot timepieces can be more affordable, with prices starting between S$4,421 – S$56,462 However, the prices can also vary significantly depending on the model and its features. For instance, the Classic Fusion Tourbillon costs around S$95,920 on the private sales market while the Hublot MP-05 LaFerrari is priced at approximately S$294,632.

Investment Potential

When comparing Rolex and Hublot in terms of investment potential, it is essential to consider value for money, brand reputation, and value retention over time.

Rolex watches are known for their quality, craftsmanship, and value retention. Generally more expensive, they have a long-standing reputation for being among the finest timepieces in the world. As an investment, Rolex watches often retain, and in some cases increase, their value over time. This is largely due to the timeless designs, high-quality materials, and unmatched precision that go into every Rolex watch.

On the other hand, Hublot provides a more affordable entry point into luxury watches. They are known for their innovative and experimental approach to watchmaking. This has resulted in some groundbreaking designs and materials, attracting collectors and enthusiasts who appreciate the unique aesthetics and technical aspects of their timepieces. However, the long-term investment potential of Hublot watches is still generally considered to be less predictable than that of their Rolex counterparts.

When deciding between the two brands from an investment standpoint, it’s crucial to weigh the potential value retention and growth against the initial cost. While Rolex watches may have higher upfront costs, they might be seen as a more secure long-term investment due to their proven track record of retaining value over time. Conversely, Hublot’s lower price points and innovative designs could create more room for growth in value, particularly among niche watch collectors.

Pros and Cons: Rolex vs Hublot

Pros• Wide recognition
• Classic design
• High quality
• Strong resale value
• Trendy and unique designs
• Modern style
• Variety in materials and colors
Cons• Higher price range
• Conservative in design changes
• Lower brand recognition compared to Rolex
• Potentially lower resale value

Top 5 Rolex Watch Models

1. Rolex Submariner

Rolex Submariner Ref. 114060

Renowned as a highly capable dive watch with a stylish design, the Submariner has been a class leader since its inception in 1953. A notable variant is the blue bezel and dialed version, reference 116619LB, also known as the Smurf​​.

2. Rolex Daytona

rolex daytona 126500LN-0001

Known as Rolex’s legendary racing watch, the Daytona has been highly desirable for decades. The gold Daytonas are particularly sought after, alongside the stainless steel versions​​.

3. Rolex Datejust

rolex datejust 126233-0037

Introduced in 1945, this model was the first automatic waterproof watch to display a date function. The Datejust is known for its variety in terms of dial, bezel, and bracelet combinations. It has models targeting different audiences, including the classic 36mm and a larger 41mm version, as well as the 31mm and 28mm Lady-Datejust​​.

4. Rolex President (Day-Date)

Rolex President Day-Date 228235

This model, introduced in 1956, is exclusively crafted in precious metals and symbolizes elitism. The Day-Date has seen minimal design changes over decades, with the most significant being the introduction of a 40mm version in 2015. The white gold models are particularly popular​​.

5. Rolex GMT-Master II

Rolex GMT-Master II 116710BLNR

Developed initially for Pan-Am Airways’ crews to manage jet lag, this model debuted in 1983 with reference 16710, known as the Fat Lady. The GMT-Master II is celebrated for its unique color schemes, with the blue and black Cerachrom bezel edition, called the Batman, being highly popular​​.

Top 5 Hublot Models

1. Hublot Big Bang

Hublot Big Bang Unico Black Magic 411.CI.1170.RX

Known for its bold design and use of innovative materials, the Big Bang series is perhaps the most iconic in Hublot’s lineup.

2. Hublot Classic Fusion

hublot watch 517.NX.0170.LR

Combining modern design with traditional watchmaking, the Classic Fusion series offers a more refined and understated aesthetic compared to the Big Bang.

3. Hublot King Power

hublot watch 719.QM.1729.NR.FAD11

Characterized by its large case size and complex design, the King Power series is a statement piece that showcases Hublot’s craftsmanship and innovative spirit.

4. Hublot MP Collection

hublot mp-13 tourbillon bi-axis retrograde 913.nx.1170.rx

The MP (Masterpiece) collection is known for its avant-garde design and complex movements, representing the pinnacle of Hublot’s watchmaking expertise.

5. Hublot Spirit of Big Bang

hublot watch Spirit of Big Bang 665.CX.1170.LR.1204

Sharing design elements with the Big Bang, the Spirit of Big Bang series stands out with its barrel-shaped case and is another example of Hublot’s distinctive style.

Final Word

Rolex stands out for its classic, timeless designs, underpinned by a storied heritage and strong resale value, making it a traditional choice in the luxury watch sector. Hublot, in contrast, is recognized for its contemporary, distinctive styles and an array of customizable options, for those seeking modern and unique timepieces. Despite their differences, both brands are renowned for their high-quality craftsmanship and hold esteemed positions in the luxury watch market.

Key Takeaways

  • Rolex is known for its timeless designs and exceptional reliability, while Hublot is recognized for its modern approach, combining traditional Swiss craftsmanship with contemporary materials and design techniques.
  • In terms of design, Rolex offers classic and minimal aesthetics with iconic models like the Submariner and Daytona, whereas Hublot is known for its bold and innovative designs with a focus on unique materials and construction.
  • Rolex and Hublot differ significantly in their heritage, materials used, and design philosophy, with Rolex emphasizing classic elegance and reliability, and Hublot focusing on innovative, modern styles and material experimentation.

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